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The Good Glamm Group Acquires MissMalini, Becomes The House Of India’s Largest Digital Media Brands

The Good Glamm Group Acquires MissMalini, Becomes The House Of India’s Largest Digital Media Brands

With the festive season around the corner, we’re doubling the celebrations at the Good Glamm Group HQ! After becoming India’s first D2C (direct-to-consumer) company to enter the unicorn club last month, we’re back with another exciting announcement! The Good Glamm Group has acquired MissMalini Entertainment, India’s largest celebrity media and influencer talent management network, and we’re beyond thrilled! This further consolidates the Group’s position as a ‘Digital House of Brands’, and we are elated to extend a warm welcome to the newest addition to our family. 

This is the first-of-its-kind acquisition of a personality-driven company by a content-to-commerce conglomerate. The strategic move will offer the Group access to a robust network of influencers and market know-how, enhancing its content-to-commerce play in the country. How exciting is that!

With this acquisition, the Good Glamm Group welcomes MissMalini’s five business divisions into the fam! These include MissMalini Media (multi-format original content and marketing), Girl Tribe by MissMalini (women’s community platform), Ignite Edge (celebrity & talent management), Agent M Creative (Creative Agency) and MM Studios (video production house). These digital assets have a combined reach of over 60 million people a month. This means the brands under the Group’s umbrella will be able to leverage MissMalini’s capabilities to further their social-commerce reach. These include talent management, influencer marketing, community engagement, and content production. 

Our Founder & CEO, Darpan Sanghvi, is super excited to begin this journey with MissMalini. He said, “We have admired MissMalini over the years. They were the first movers in the Influencer space, are the leading digital voice on Bollywood and the Girl Tribe is turning into a highly engaged and relevant community. We see all these elements and expertise as highly valuable pieces in the ambitious Content to Commerce disruption we are creating in India. Super excited to begin this journey with MissMalini and support their vision and growth.” 

Echoing his excitement, Priyanka Gill, Co-Founder, Good Glamm Group, said “Malini and I both started our own digital content ventures nearly a decade ago – and today as we welcome MissMalini to the Good Glamm Group – we have come full circle. We are passionate believers in the might of digital content and with MissMalini’s reach into the celebrity and influencer landscape will open up exciting avenues for the Good Glamm Group. I look forward to working with the MissMalini team to build out our collective vision.”

Malini Agarwal, Founder, MissMalini,  is equally thrilled about this new chapter. She said, “This is an incredibly exciting new chapter for MissMalini Entertainment. Becoming part of Good Glamm Group will be hugely beneficial for both parties, whether in terms of our massive, combined industry footprint or opening new avenues for growth in this digital-first world. Both the Good Glamm Group and MissMalini share strong brand synergies, common values and a joint vision to transform India’s burgeoning social commerce industry, leveraging first-mover advantages to create exciting new opportunities across the country’s creator economy.”

She added, “While I will continue to spearhead MissMalini’s creative operations, I am super excited to launch new initiatives in the future with G3 co-founders Darpan, Priyanka and Naiyya and all the other fabulous companies that are joining the group. These are incredibly talented entrepreneurs and I’m honoured to join such a fabulous crew!” 

At the Good Glamm Group, we are reaching for the stars! And we’re so glad to have you, our glamm fam, with us on this exciting journey. Thank you for your overwhelming support for everything we do, and we hope to continue to scale new heights with you!

13 Dec 2021

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