The face of beauty in India is rapidly changing and MyGlamm has risen to become one of the country’s leading makeup and skincare brands. Over the years, MyGlamm has acquired a devoted customer base by bringing products to market that are specifically designed for the Indian consumer — keeping in mind their skin tones, skin types and weather. MyGlamm’s philosophy is beauty by you, for you. Earlier in 2020, MyGlamm established India’s largest beauty democracy, essentially asking people to share their beauty needs with them and then partnering with global labs to bring their vision to life.
And now MyGlamm has even more exciting news for beauty aficionados. Bollywood superstar Shraddha Kapoor has joined the MyGlamm family, which welcomes her as an investor and brand ambassador. Shraddha has been an ardent MyGlamm fan for many years, as her beauty ethos resonates with the brand’s clean beauty formulations and cruelty-free promise. The MyGlamm Experience Store in Juhu which launched last year instantly became the actor-cum-singer’s go-to beauty destination. This was not just because of the experience that the store offered but also because it took into account real-time feedback from the customers.
“I’m really excited to be the face of MyGlamm and also have the opportunity to invest in it. The DTC beauty market is growing rapidly and I believe it is the future. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers,” says Shraddha.
It is MyGlamm’s distinctive approach to beauty that has made the company a frontrunner in the industry. The combination of MyGlamm’s ideals and Shraddha’s influence results in a formidable duo.
Delighted about this new milestone, Darpan Sanghvi, Founder & CEO, MyGlamm, said, “We have always admired Shraddha for her clean beauty and cruelty free philosophy and how she connects and resonates with her over 60 million Instagram followers. At MyGlamm we are building great products by connecting with our consumers digitally and understanding what they want. We are excited to welcome Shraddha as an investor in MyGlamm and join us on this journey of creating India’s largest beauty company leveraging content, community and commerce.”
Priyanka Gill, Co-founder & President, MyGlamm, also opened up about the Stree star joining the team, saying, “Shraddha is the ultimate girl-next-door. Not only is she a brilliant actor, she is also someone millions of women love and instantly relate to. Welcoming her on board as an investor in MyGlamm is very exciting and we look forward to partnering with Shraddha to make the beauty journey of our users and her fans even more effective and meaningful.”
This is a dream come true for beauty mavens with a keen interest in Bollywood. Shraddha has dazzled us on the silver screen with her talent and now we get to witness her shine in the beauty verse as well.
So, ladies, let this be your reminder to dab on some lipstick, apply that mascara and power through life like a boss!