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#RetailTherapy: 8 New Fashion Launches That We Are Super Excited About

#RetailTherapy: 8 New Fashion Launches That We Are Super Excited About

My phone’s gallery is currently overflowing with outfit screenshots and the reason is the intense online shopping drive I’ve been on! My eyes def feel dry but my fingers just won’t stop scrolling. And how do you even blame a girl with all the brands and choices available? The only good thing to come out of it? I now have a full-fledged list of cool new fashion launches to update you with! Yes fam, scroll down for my curation of the latest in fashion and glamm that you should know about and cart stat:

CAI’s First-Ever Store In Mumbai

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From selling out at their very first exhibition in 2018 to garnering a massive following on social media in a short span of time, CAI has always had us in awe. And the brand recently achieved a new milestone by establishing its retail presence with its very first store in Phoenix Palladium. Designed by Aashni Kumar of Studio Flamingo, the space is purposeful, much like CAI’s fashion-forward and accessible footwear. The bold vivid details beautifully complement the brand’s all-new-collection that has our attention for colour pop hues and summer-friendly designs. 

Indya’s Luxe Collection

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Indya is now spreading its wings by foraying into the premium occasion wear category complete with a range of intricately embroidered lehenga sets, glamorous sarees, timeless anarkalis & trendy sharara sets. Titled Indya Luxe, the capsule blends the brand’s fashion-forward design DNA with meticulous crafts such as mirror work, gota embroidery, and sequin embellishments. The collection ranges from Rs 6,500 – Rs 15,000, with each ensemble consisting of a head-to-toe look. 

Ensemble X Designer Payal Khandwala Collection

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Multi brand platform, Ensemble and Designer Payal Khandwala have come together to present an exclusive collection as a part of the year-long series to celebrate 35 Years of Ensemble India. This collection features Payal’s signature aesthetic where she has married art with fashion. It features rich colour scapes dedicated to Ensemble with maximalist prints in luxe fabrics. Think one-shoulder drapes with micro-pleated details and bohemian vibes, billowy shirts, and printed sarees with dramatic prints.

JJ Valaya’s Accessible JJV Line 

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This year, as JJ Valaya celebrates its 30th year in fashion as a luxury occasion wear brand, the designer takes a step further with the launch of an all-new bridge-to-luxury brand, JJV. An occasion wear sustainable line, JJV is the House of Valaya’s foray into cooler and more accessible products. It aims to cater to all its present customers as well as those who desire to embrace the ethos of the royal nomad through a lighter line of fashion separates.

Revamped DIESEL

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Diesel’s latest SS’22 collection reflects a bold hybridizing of DIESEL’s trailblazing history and Martens’ high-concept approach to fashion design. It sets the tone for a new chapter in DIESEL’s evolution – balancing popular appeal, clever design, and most of all, an uncompromising vision.

Midsummer Collection By Dash & Dot

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We love mid-summer collections to get rid of that sartorial boredom and Dash & Dot has just launched the kind of refreshing pieces that we needed this year. The line celebrates traditional Indian workmanship in ready-to-wear silhouettes. We love that they have paid ample attention to gender-neutral clothing that includes shirts, dresses, co-ord sets, pants, and more. The collection draws from stories of travels, diving, markets visited, nature, and all things that may align with the thought process of a modern Indian fashion person. 

Bata’s 24×7 Casual Collection

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Bata’s new 24×7 Casual Collection has been designed keeping in mind the evolving needs of the modern Indian woman and derives inspiration from the versatile roles she plays while never compromising on style. The 24X7 Casual Collection features brands like Bata, Bata Red Label, Bata Comfit and Naturalizer that have artisanal-style craftwork in block heels and fresh wedges, and include hues of metallic shine and summer sparkle. Our pic from the lot? Chunky sneakers that have a personality of their own!

Lenskart’s Pride Collection

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With bold shoutouts on the frames, Lenskart’s Pride’22 collection is a conversation starter. Popular slogans like ‘Born This Way’, ‘Limitless Love’, and ‘Pride’ have been embossed on the sunglasses so your eyes can actually do all the talking! You will spot iconic symbols like the peace sign and rainbow flag as well. Rainbow-kissed tints and subtle detailing bring the entire collection together while fusing with classic shapes and cool gradients.

Tell us fam, which one of these launches resonates best with the fashionista in you?

Featured Image: CAI

27 Jun 2022

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