Charming, approachable and incredibly warm, Archana is hard to miss at the many events her two-decade-old public relations and communication agency organises. As a fashion journalist, one of my first interactions with her goes back to a shoe signing with Christian Louboutin. Together with PR Pundit, the designer was celebrating the reopening of his boutique in New Delhi. That evening, Archana effortlessly made everyone feel at ease, ensuring that our excitement was matched with a gala time. Since then, we’ve had several run-ins, and it is hardly surprising, given PR Pundit’s coveted roster of clients.
The agency is a frontrunner in luxury, fashion, beauty and lifestyle, representing names such as Ralph Lauren, Panerai, Tissot, Jo Malone, Forest Essentials, Ritu Kumar, Bhaane, Uniqlo and Luxottica, to name a few. A diverse firm, its workforce of 110 people has an impressive 85% women in it. With their offices in Delhi-NCR, Mumbai, Bengaluru and an overarching network across the country, the award-winning agency is known to offer creative solutions ranging from communications to marketing.
But how did it all come together? Archana began her professional journey in the 90s when Public Relations was considered an unconventional career option. And yet, with her grit, determination and hard work, she paved the way for PR Pundit, establishing it in 1998. Over two decades later, when the firm has mastered the shift to a digital forefront, her packed schedule still includes constant communication with her teams. But it isn’t all work and no play for her! A glance through her Instagram will give you a peek into her interests, which include travelling and being amidst nature. Also, we simply love her personal style! From draping sarees to make them look like a second skin to standout separates and that hard-to-miss curly hair, she always stands out in a crowd.
Naturally, when we think of the incredible women who inspire us, the charismatic Archana Jain is on top of that list. So we were delighted when she graciously accepted our interview request for the #POPxoWomenWhoWin series. From creating a phenomenal brand to the one mantra she continues to swear by, Archana talks about her endlessly inspiring journey. Edited excerpts below.
My day begins with some exercise, reading the news, checking emails and coffee! During weekdays, the schedule is a combination of team and client engagements. I work closely with my teams on client strategy discussions, business and financial reviews, new business development and talent management.
I responded to an advertisement in the newspaper for a market research position at a hotel company, only to be told at the interview that the role had been dissolved. However, they did go on to offer me the job of a Public Relations Manager!
Setting up PR Pundit in 1998 and going on to work with luxury brands like Estee Lauder and Tod’s in 2008 proved to be turning points in my career.
Creating an enviable brand called PR Pundit. And then again, being recognised as a defining agency—not the biggest nor the most profitable—but one that inspires large and small in the industry is a huge accomplishment.
Committed and passionate hard work has earned me confidence and respect. I would also say that offering solutions that are contextually relevant and insight-driven has been a big plus point.
One key mantra to remember is L.E.A.R.N. – Listen, Engage, Attitude, Rationale, Nimble.
The profession of Public Relations offers the best opportunities for young talent. We work with the top management, people who respect advice from young practitioners in the industry.
Depending on the season, I like to go swimming or venture out for a walk. I also enjoy gardening, good food and wine and of course, catching up on Netflix!
A liner, a mascara and a bronzer.
Featured Image Courtesy: Archana Jain