Today is one of those days which all of us at POPxo and MyGlamm will remember and cherish. We’ve put in our hearts and soul into one thing for so long and are finally able to see the fruits of our labour. We’re a team that believes that teamwork truly makes the dream work and over the past few months, we have been working tirelessly and heartfully to launch… *drumroll, please*
The POPxo Makeup Collection– Your Beauty BFF, exclusively by MyGlamm that brings to you 13 travel and pocket-friendly makeup kits! Why, yes, this is a first for us, right Priyanka Gill?
So, what goes into launching the POPxo Makeup Kits? Well, the collective dedication of a lot of really talented people across two Good Glamm Group companies.
But it all really begins with our users and what they want! We spend a whole lot of time listening to and engaging with millions of women and good quality, fun, and affordable makeup is what they asked for.
This led to Darpan Sanghvi and PG saying, “Let’s launch POPxo Makeup Kits!” One simple statement and teams across both POPxo and MyGlamm sprang into action. For content-to-commerce is what we do and this launch embodies our strategy perfectly!
Our POPxo Beauty Team led by our Beauty Editor, Nidhi Kavle poured their soul (and sweat, blood, and tears) into coming up with the perfect collection of 13 makeup kits that are small in size but BIG on impact (and shades). After rounds (and rounds) of sampling, feedback and Google Meets, together with our MyGlamm NPD team led by the amazing Disha Sanghvi, we were able to finalize what we brought to you. And next? Next came everything else…
Our social media and marketing campaign led by our Head of Social Media, Sayunkta Jain, and her awesome team came up with the entire campaign- sometimes going viral is a good thing, right? And the cute Insta-friendly packaging that you see (and can’t wait to ‘Gram) was all thanks to Rukmini Kapoor and the design team.
Our killer launch video and all the many assets needed were created and edited by Arjun Dixit, Shubhashree and the video team along with Palki Malhotra stepping in for our fab flat lay still shots (even if we say so ourselves!)
But for POPxo Makeup Kits to sell out, you need distribution!
Bhavesh and Archie stood tall with our growth and marketplace teams and Manan Jain added the digital firepower. Vishakh ensured that all of our offline retail is on point so that we sell out and that too fast!
But what is all this without influencers – that’s where our third group company, Plixxo comes into play. Prachi Bishnoi and the entire influencer team put together a massive campaign across thousands of influencers!
Phew!!! So you see- it literally takes a village to pull off a launch like ours. But the beauty is that we all had a blast doing it.
It pays to love what you do.
We hope you love the POPxo Makeup Collection as much as we do. This is all because you’ve supported us in all our endeavours and showered us with so much love throughout the years.
Featured Image: POPxo
