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17 Fabulous New Beauty Launches From August That Team POPxo Is Obsessed With RN

17 Fabulous New Beauty Launches From August That Team POPxo Is Obsessed With RN

By now, you’ve probably speculated that we trial-run a lot of beauty products here at POPxo. From seriously bomb lipstick formulas to luxurious hair cream and glow-inducing serums – we’re eyebrow-deep in all things new, buzzy, and wishlist-worthy. Brands have been dropping spanking-new products, and there are a bunch we’ve quickly fallen head over heels for. We’re totally psyched about trying these recent debuts, so we simply can’t wait to spread the word to all of our fellow beauty-lovin’ queens!

Keep scrolling for new beauty launches that made the cut, and get ready to click on the ‘‘add to cart’’ button 16 times. Grab your game face and credit card – you’ll be needing both.

The Hottest New Beauty Launches To Try This September

For A Salon-Quality Mani

For those of you who love sporting a hella-vibey nail art, the Vacay Mini Nail Kit is for you. All shades from this kit are so on-trend and damn flattering. Trust us, your manicure will claim ample real estate on your Instagram feed.

Luscious Locks, Here We Come

PSA: Hyaluronic acid isn’t just a superstar ingredient for your skin but it is also the holy-grail ingredient that can take your hair game to new heights. This hyaluronic acid-infused hair cream is pure genius. All you need to do is apply it through the lengths of your strands, leave it on overnight, and wake up to the most gorgeous hair of your life. No rinsing required!


This One’s Sent By Beauty Gods

No hyperbole here: This 2-in-1 mascara is a true hero in the world of drugstore mascaras. It can be used both as mascara and a brow gel. Whether you want to rock those fanned-out, dreamy lashes or mimic the look of laminated brows – this product can do it all. 

For A Scroll-Stopping Pout

The luxe lipstick will leave your pout looking full and plump and this shade is guaranteed to rake in the compliments wherever you go. Infused with Vitamin E, jojoba oil, and cocoa butter – it’s an absolute must-have for autumn-winter. It also has a sweet-sour smell almost like the orange candy we loved as a kid. Tbh, it’s a winner in our books. 

Glow To The Gods

One could argue there are maybe too many retinol products on the market right now. But before you go all “thank you, next” on us, know that this one from Indulgeo Essentials is too good to be true. It gently exfoliates the skin while promoting collagen production which then delivers an outrageous glow. 

Level Up Your Mane Game

Getting Rapunzel-esque tresses is no easy feat, but this LED Hair Growth Therapy Comb will get you as close to that dream as possible. The blue light from the comb calms and soothes the scalp while targeting product buildup. And the red light works to stimulate hair follicles to promote the growth of healthier, stronger locks. We’re genuinely obsessed!


Dull Skin, Who??

It’s nearly impossible to find a glycolic acid cleanser at a drugstore price, making this steal of a deal even more noteworthy. The star of the show is glycolic acid which sloughs off dead skin cells, revealing the bright, youthful skin underneath. Add this cleanser to your cart to give your skin a dose of glow every single day. 

For Glazed-Donut Skin

This night gel is like a tall glass of water for parched AF skin and will give you plump, hydrated skin while you snooze. The lightweight night gel ensures you wake up to ultra-dewy, glazed-donut skin we all crave. Seriously, what’s not to love?

A Pout That’ll Make Heads Turn

This newly-launched lipstick from MAC has viral written all over it. The coverage is matte but not drying in the least, and it’s highly pigmented and gives the coveted blurred look to your pout. Plus, the shades are super trendy and flattering, making them a must-have. 

A 10/10 Formula

We’ve spent years trying to find our holy-grail hairstyling product. Everything was either too heavy or made our scalps even greasier, and didn’t actually hold our style. But this lightweight cream has our hearts. The formula is super lightweight and gives our hair a glossy finish. If you wanna rock that salon-quality blowout, this milky leave-in conditioner is the one to call on. 


For Rapunzel-Esque Locks

Backed by the ancient science of Ayurveda, this product will give you your most luscious hair yet. Formulated with powerhouse ingredients like turmeric, amla oil, onion oil, Bhringraj oil, and aloe vera – this hair serum stimulates hair follicles to promote growth while also strengthening strands and reducing breakage. 

‘Coz A Happy Scalp = Happy Hair

Fable and Mane and their lust-worthy haircare range is taking the beauty world by storm. The product aims to make your hair look fuller and helps to promote visible growth by putting scalp health first. Because happy hair equals a healthy scalp!

A Must-Have

Your face will feel so damn smooth after using this cleansing and firming massager. It exfoliates by lifting away dead skin cells to enhance your glow. And, the concentric silicone ridges work to promote blood circulation thus improving elasticity and firmness. NGL, there’s not much this one can’t do. 

For Mystical Dewy Glow

Not one for the faint-hearted: this foundation will give you a glow that’s visible from across the street. It’s legit going to earn a permanent spot in your beauty bag. If you wanna give your face a mystical dewy-glow, this is the foundation to call on. 


A Pre-Party Ritual

Want to rock skin that freakin’ glows? This Rose Powder Mask is for you. It’s jam-packed with high-tech plant powder and antioxidants to detoxify and nourish your skin leaving it with an otherworldly glow. It makes for one perfect pre-party ritual. 

For Commercial-Ready Strands

If you’ve not hopped on the scalp-care wagon, you are missing out. Just like a good serum is the key to glowy skin, this hair elixir is a fast-track ticket to luscious locks. It contains retinol to give your needy scalp the much-required TLC while grapeseed oil gives the mane a mirror-like shine. We like!

Truly A Gem

Mark our words: This shampoo will ruin all other shampoos for you. It’s chock-full of nourishing ingredient that’ll give your locks a dose of healthy hydration while gently providing a gentle cleanse. It’ll legit give you strands that feel like spun-silk.

Snag them before they sell out!


Featured Image: Instagram

02 Sep 2022

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