Advertisement

Lifestyle

Big Announcement! Our MyGlamm-POPxo-Plixxo-BabyChakra Fam Is Now The Good Glamm Group

Tanya SharmaTanya Sharma  |  Sep 27, 2021
Big Announcement! Our MyGlamm-POPxo-Plixxo-BabyChakra Fam Is Now The Good Glamm Group

Advertisement

It’s been an exciting few days for us at the MyGlamm-POPxo-Plixxo-BabyChakra HQ, and we can’t wait to reveal what’s been cooking. We are so thrilled to announce the formation of the Good Glamm Group, which consolidates MyGlamm’s position as a ‘Digital House of Brands’.

The brands that fall under the umbrella of the Good Glamm Group will be able to leverage a large digital audience to power its content-to-commerce strategy. This includes 88 million POPxo annual users, 220,000 Plixxo influencers and BabyChakra’s community of 20 million mothers & 10,000 doctors network. When combined with MyGlamm’s 20,000 offline points of sale, it gives the Good Glamm Group an unprecedented scale. This is further amplified by the group’s unparalleled expertise in DTC growth, new product development, and technology and data science. 

“The purpose of the Good Glamm Group is to transform the beauty journey of millions of women, through great content and innovative products from the Group’s house of brands. Under the Good Glamm Group umbrella are fast-growing brands that solve key needs in every part of a woman’s life stage, from a tween to an adult,” said Darpan Sanghvi, Group Founder and CEO, Good Glamm Group.

(Left to right) Darpan Sanghvi, Group Founder and CEO, Good Glamm Group (Right) Priyanka Gill, Co-Founder, Good Glamm Group, and Naiyya Saggi, Co-Founder, Good Glamm Group (Centre)

It’s been a year since the POPxo-Plixxo was acquired by MyGlamm, and what an incredible ride it’s been so far! Priyanka Gill, Co-Founder, Good Glamm Group, said “Converting content users to buyers has always been the holy grail in the direct-to-consumer industry. Darpan showed massive foresight when he merged MyGlamm, a beauty company with POPxo and Plixxo, a content and influencer company. This successful merger laid the foundation of what is proudly announced today as the Good Glamm Group. Investors have shown great confidence in our innovative model and we are excited to build and scale the Digital CPG Conglomerate of the Future .”

This phenomenal development comes just a month after the company joined forces with BabyChakra. The baby-mom vertical is a new feather to the cap, and we are looking forward to this exciting new journey as a group. This phenomenal development comes just a month after the company joined forces with BabyChakra. The baby-mom vertical is a new feather to the cap, and we are looking forward to this exciting new journey as a group. “The Good Glamm Group is setting new standards in D2C not just in India but globally. It is unprecedented for brands, consumers & experts to come together virtually at this scale under one umbrella, leverage communities & conversations powered by-product, tech & data, to co-create care & beauty products for the new generation of Indian women.” said Naiyya Saggi, Co-Founder, Good Glamm Group.

And that’s not all! The company has also topped up its Series C fundraise with a Rs 255 crores funding led by Trifecta Capital. Yup, you read that right! This means the Good Glamm Group has earmarked Rs 750 crore worth of funding to invest in innovative beauty and personal care brands. The company was recently in the news for scoring the largest investment raised by any beauty brand in India. In March 2021, the Good Glamm Group also became the fastest beauty brand to cross the $100 million valuation milestone in India. 

What does this mean for our Glamm fam aka you? Well, the group is currently working on creating high-efficacy products made with good-for-you formulations, including make-up, skincare, haircare, personal and soon-to-be-launched baby-care products. Thank you for your endless, enthusiastic support! We look forward to sharing every step of this exciting new journey with you.