7 Korean Beauty Instagram Accounts To Follow If You’re Obsessed With Skincare

Anandita MalhotraAnandita Malhotra  |  Mar 22, 2021
7 Korean Beauty Instagram Accounts To Follow If You’re Obsessed With Skincare


There’s no denying that Korean beauty is miles ahead of the rest of the world. However, the 10-step beauty routine can be confusing and daunting to most. That’s why we’re so glad that there are beauty influencers who are breaking it down for us noobs. So, if your skincare routine has transformed by double cleansing then you know who to thank.

7 Korean Beauty Instagram Accounts To Follow

Sarah Lee

Sarah Lee is the founder and CEO of the skincare brand Glow Recipe and is an ardent lover of sheet masks and products that keep the skin looking plump, dewy, and hydrated. Trust us, once you start following her tips and tricks you won’t need to use a highlighter.

Claudia Christin

A dermatologist who backs up her skincare knowledge with science, Claudia Christin will help you understand active acids, distinguish myth from fact and give you her favourite product recommendations. 

Charlotte Cho

The genius behind Soko Glam and Then I Met You, Charlotte Cho focuses on making her followers understand toners, serums, and gel creams. So, if you’re just getting into Korean beauty then her easy-to-follow tips and reminders will help you ease your way in.

Jude Chao

If you want honest product reviews, then Jude Chao is the person to follow. She takes a deep dive into products from brands like Sulwhasoo and The Ordinary and gives her actual feedback about them. She started her journey through her blog called Fifty Shades Of Snails where she covers everything from skincare to mental health.

Alicia Yoon

From how to get on the glass skin trend to understand the proper way to double cleanse, Alicia Yoon talks about skincare, wellness, and clean eating. She tries on sheet masks, eye masks, and gold facials and makes you understand how each one transforms the skin. So, if you want to do a facial yourself at home, her follow-along videos are super useful.


Another Korean beauty blogger to follow for authentic product reviews, Elisa’s Instagram page is a skincare enthusiast’s paradise. She shows the texture of the products and shows you how well they work. If you’re just getting into the world of face tools, she does break them down for you and help you pick the best one for your skin concern.

Liah Yoo

Liah Yoo is a beauty influencer who talks about skincare products and sustainability in the beauty world. From explaining the difference between glass and plastic packaging to giving a lowdown on greenwashing, she is the person to follow for a more environmentally conscious take on beauty.

If you are a K-beauty lover, might we suggest trying out the MyGlamm Glow range that is enriched with rosehip oil that brightens, nourishes, and hydrates the skin from deep within. From a cleanser to serum and essence, this range has it all.

Remember, happy and healthy skin is in!

Featured Image: Instagram