#POPxoHotRightNow: Designer Keerthi Kadire On Giving Traditional Pre-Wedding Outfits A Modern Touch

Acing the pre-wedding bridal looks is tricky territory, especially in summer. You want to wear something that makes you stand out but avoid everything that weighs you down. So, how is it that we strike the balance? How do we get that perfect confluence of pre-wedding fits that are both grand and practical? Designer Keerthi Kadire seems to have found the answer with her latest collection, ALEZAEH. Here’s a rundown on the line:

What We Love

With ALEZAEH, Keerthi Kadire has given the traditional pre-wedding outfits a contemporary and modern facelift. It is inspired by the lively spirit of a woman who keeps her inner child alive, is brave enough to chase all her dreams, and shuns everything that pulls her down. The designs are an ode to the “ideal” Keerthi Kadire bride. The garments are fresh, innovative and the sheer fabrics and weightless embroidery, add a touch of whimsy.

Here’s everything we are loving about ALEZAEH:

Soft Pastel Palette

It’s a pastel party for the Keerthi Kadire bride this season with hues like pink, peach, and lemon reigning the collection. The palette is perfect for summer weddings.

Appliqué Flowers

Appliqué flowers and multi-coloured floral embroidery stand out as the signature Keerthi Kadire detail in this collection. The designer has done a great job in highlighting the soft hues with floral details that add to the overall dream appeal.

DreamyRuffles

From exaggerated ruffles that look like flowers in full bloom to subtle, refreshing ones, Keerthi has aced the art of fabric sculpting to the T. We love how these ruffles give a grand look to the garments without making them cumbersome or impractical.

Philosophy

“ALEZAEH is made for a modern Indian bride who is unapologetically herself and exudes grace and elegance as she goes about her day but does not fear being playful and outgoing! The idea of this collection is to create a very joyful aesthetic that makes anyone who sees it feel an inner sense of happiness,” shares Keerthi.