It’s that time of the year again. Today, fashion girls will relegate everything else to sit tight in front of their laptops and cop the Iris Apfel X H&M collection as soon as it drops. Our bet is that it will be out of stock within minutes. In case you plan to contest this claim, we’d quickly like to remind you of the H&M X Sabyasachi drop last year! Coming back to the Iris Apfel collaboration, it comes at an opportune time. The fashion weeks have just concluded all over the world and fashion enthusiasts are itching to own some standout fashion. With Iris Apfel’s name prefixed to H&M’s new collection, we prepare for exactly that— everything bold, eclectic, and statement.
We just got a sneak peek into the collection and here’s a rundown on it:
What We Like
Last year, Iris Apfel, the self-proclaimed “geriatric starlet” turned 100. This year, she is throwing a party for all her fans with a fiercely bold and unapologetic collection. It comprises stunning picks that will be investment buys and are sure to fetch you a lot of compliments. Here’s everything we are loving:
Exuberant Hues
The Iris Apfel x H&M collection is an exhilarating kaleidoscope of clashing colours, patterns, and rich textures. It is a celebration of Iris Apfel and all her idiosyncrasies.
Tailoring
Much in line with Iris’s style, the garments are irreverent albeit sharp. From the skirts to the blazers, everything comes with an impeccably tailored finish.
Baroque Accents
Be it the jacquard fabrics or the bead and pearl details, there is a certain opulence to the garments. The aesthetic revolves around decadence and Iris’s trademark vibrance.
Philosophy
“The collection’s fabulous garments, jewellery and accessories are not one-hit wonders to be pulled out only for special events. They are designed for everyone and any occasion. They can certainly be worn all together for an eccentric extravaganza à la Iris, but they can also be paired with neutral wardrobe staples, like a favourite pair of jeans and a white shirt, for a versatile outfit with a flash of fantasy. Make these pieces your own, experiment with your style, and find your inner Iris. The pieces feel larger than life and joyously brazen — fitting for Iris Apfel who has defined her unique look by going against fashion stereotypes. Iris doesn’t believe in following trends. She believes that style should come from within. The collection is an invitation to reveal your true self through what you wear and to have fun with fashion. Dress for yourself and you can never go wrong,” shares team H&M.
POPxo Recommends
Here are eight picks from the Iris Apfel X H&M collection that we are currently eyeing:
Jacquard-Weave Appliquéd Blazer & Trouser
Jacquard-Weave Skirt
Flounced Dress
Printed Swimsuit
Jacquard-Weave Kaftan
Statement Necklace
Detachable Brooch Statement Necklace
Embellished Brocade Slippers
Pro tip— make your mind about what you want before the collection drops ‘cuz it is going to fly off the shelves in no time! Oh, and hurry up ‘cuz the collection goes live at 11 today.
Featured Image: H&M
