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Spilling The Tea On 2021’s Hottest Makeup Launch: The POPxo Makeup Collection

Rimsha SheikhRimsha Sheikh  |  Oct 1, 2021
Spilling The Tea On 2021’s Hottest Makeup Launch: The POPxo Makeup Collection

For all of us at POPxo and MyGlamm, today is a very exciting day! The POPxo Makeup Collection just dropped, marking our first entry into the beauty industry. What makes this launch ‘extra’ special is that the entire POPxo Makeup Collection has been created exclusively by MyGlamm!

The POPxo makeup collection is designed to be your beauty BFF. It includes a range of 13 highly pigmented, multi-purpose, travel-friendly makeup kits that are meant for your face, eyes, lips, and nails. Formulated with high-quality ingredients, each kit is designed to cater to a different makeup mood. They can be used to create everything from a fashion-forward look to a minimal look. Perfect to fit all your high-end beauty needs at affordable prices!

POPxo Makeup Collection

Get ready to load up on the latest beauty trends in the cutest (duh, pink) packaging! So whether you’re a little bit of a Drama Queen or a Hot Mess, we’ve set you up to get your InstaGlamm on in a quick swipe. We’ve also kept in mind your love for #selfies and #shelfies while designing the makeup collection. We’re talking glitter manis, nude lips and makeup highlighted to the Gods!

Excited? Good! Here’s everything we have in store for you! 

A Versatile Eyeshadow Palette

Squad Goals – 12 Eyeshadow Kit

A Face Makeup Kit For Glamm On The Go

InstaGlamm Face Kit

Day & Night Face & Eye Makeup Kits

Rise & Shine  – Face & Eye Kit

Hot Damn! – Face & Eye Kit

Mini Eyeshadow Kits That Pack A Punch

Drama Queen – 4 Eyeshadow Kit

Send Noods  – 4 Eyeshadow Kit

Hot Mess – 4 Eyeshadow Kit

Lip Kits Where Sass Is Packed In Mini Bullets

No Drama – Mini Lip Kit

Pretty Mess – Mini Lip Kit

Power Trip – Mini Lip Kit

Mini Nail Kits For The Trendiest DIY Manicures

Chillin’ Mini Nail Kit

Hustlin’ Mini Nail Kit

Vibin’ Mini Nail Kit

Phew! We almost lost our breath there. It is a good thing then that every makeup kit or palette is just under 500. Say what?! Yes, you read it right. When we said this makeup collection was affordable, we truly meant it. Your pocket money is enough to buy you some POPxo-Glamm!

L – Founder & CEO, Good Glamm Group, and Founder & CEO, MyGlamm, Darpan Sanghvi
R – Co-Founder, Good Glamm Group, and Founder & CEO, POPxo, Priyanka Gill

Wondering what goes into launching a range as extensive as the #POPxoMakeupKits? Us too! We asked Priyanka Gill, Co-Founder, Good Glamm Group, and Founder & CEO, POPxo, to tell us how this all came into play. At POPxo we have always put our user first and the POPxo Makeup Collection was created to cater to a real user need for high-quality, fun makeup that’s easy on the pocket. As POPxo, becoming a content-to-commerce brand has always been our dream and with this launch, we are making it a reality! ” says Priyanka.

We spent months coming up with the perfect collection of 13 makeup kits that are small in size but BIG on impact! After rounds (and rounds) of sampling, feedback and Google Meets, we’re so proud of what we’ve made for you!

Talking about the POPxo Makeup Collection, Founder & CEO, Good Glamm Group and Founder & CEO, MyGlamm, Darpan Sanghvi says “Priyanka and the amazing POPxo team understand the female millennial consumer better than anyone in the country. Based on that understanding, this vibrant makeup collection was created by POPxo which clearly fulfills an interesting gap for makeup kits that exists currently in the market. We are confident that POPxo Makeup by MyGlamm will be the fastest beauty brand in India to hit the Rs 100cr revenue run rate.” 

We don’t know about you, but we’re already filling our carts with these cute pink makeup kits before they run out of stock. What are you waiting for? Add to cart already!

Featured Image: POPxo