Instagram Made Me Buy It: 9 Viral Beauty Products That Deserve A Place On Your Vanity

Ayushi VermaAyushi Verma  |  May 21, 2021
Instagram-Approved Beauty Buys To Add To Your Cart



There’s no denying that we all spend hours scrolling through our IG feed, which in turn influences our buying decisions. If you’re a beauty fanatic like us, who loves keeping up with the latest in beauty, you might be guilty of buying a product or two just because of its exploding popularity on the ‘gram. With the ever-increasing number of influencers, celebrities, and industry experts raving about products- perusing through our feed has actually become one of our fave methods to scout for our next big buy. 

So, today we are going to introduce you to the best Instagram finds that will take your beauty game to the next level. Keep scrolling for life-changing beauty products that are worth the hype.

Budget-Friendly Instagram Finds To Add To Your Cart ASAP

To Conceal Dark Spots In A Jiffy


This cult-loved formula rose to fame for all the good reasons. It has proven to be a total beauty hero because of its non-crease consistency, unbeatable shade range, and impressive full coverage. Trust us, it’s one of the best drugstore concealers that stays put through sweat and rain!

To Ace A Peachy Glow


Hailed a beauty hero by folks in the know, thanks to its highly pigmented, creamy formula, and does not fade away that easily. The best part? Nothing matches the rosy aesthetic it imparts to our cheeks. It makes the entire face look alive by adding warmth to the skin, lifting up the cheeks, giving your skin a dewy glow.

For Longest Lashes Ever


One swipe of this long-wear lash paradise mascara will make your lashes look instantly long and voluminous AF. Not only does it give an ultra-dark-jet-black finish but will also give it a natural curl. The result? Thick, long, and smokey lashes that will level up your makeup game.

Best To Sculpt And Tone Your Face


Hot tip: if you want a sharper jawline and sculpted cheekbones, you have to add this sculpting tool to your repertoire. It’s the best tool for when your skin needs a quick pick-me as it will soothe, calm and tighten your skin giving you a celebrity-like glow. 

To Get Rid Of Peach Fuzz


If you want to get rid of peach fuzz and fine facial hair, this might become your fave addition to your beauty arsenal as we’re officially obsessed with it. The blades are the perfect combo of gentle and precise and will leave your skin feeling soft and peach-fuzz-free within 5 minutes.

The Double-Duty Tint


Beauty mavens love double-duty products, and lip and cheek tints are no exception. They offer the best of both worlds by effortlessly giving us an I-just-got-a-facial glow along with pretty plump lips. Just tapping a little bit of it onto our cheeks and lips and look will make you look well put together instantly.

For Full And Pouty Lips


We’re yet to find anyone who doesn’t love this velvety, ever-so-softly matte lipstick range. There are so many shades to choose from, you’ll be hard-pressed to settle on just one, trust us. If you’ve not tried it yet, add this to your cart immediately.

To Get Brighter Skin


Vitamin C is the hero ingredient known for its brightening and anti-aging benefits. This Vitamin C serum will combat dullness, restore firmness, and tackle discolouration. The best part? It’s a super effective, clean home-grown label, which is also the reason why it has amazing reviews on all platforms. 

For Major Cool-Girl Vibes

The eyeliner trend that has been flooding our feed over the past couple of months is that of graphic eyeliner. If you’re ready to hop on the vibrant-hued eyeliner trend, add this beauty to your cart ASAP. This hue will give off some major cool-girl vibe, which is always the goal right?

BRB, adding these to my cart RN!

Featured Image: Instagram