5 Homegrown Makeup Products That Are Giving A Stiff Competition To Your International Faves!

Rimsha SheikhRimsha Sheikh  |  Sep 16, 2021
5 Homegrown Makeup Products That Are Giving A Stiff Competition To Your International Faves!


If I ask you the name of that one beauty brand which you can’t wait to launch in India, I’m sure you’ll give me 5. At such times, an Indian beauty enthusiast has two options – either wait for these international brands to launch in India, or pay criminal amounts of money in customs. Say, your favourite makeup brand has finally come to your home country. But one of your deadly fears has come true – the unexplained surcharges. Not only did your favourite foundation get sold out in your shade on the first day of its launch, but seems like you have to pay double its original price? Not fair!

Simp-Worthy Dupes

Turns out, you’re not alone in this series of disappointing events, girlie. Now that we know there’s a whole gang of us disheartened divas, we figured out a way to get that international makeup deliverance from Indian brands. That’s right, it’s dupe time! Here is a carefully curated list of Indian makeup brands that offer a close alternative to some popular international makeup products.

The Highlight Of Your Makeup Stash

Makeup product: Becca Ignite Liquified Light Highlighter


Highlighting is hands-down most people’s favourite step of their makeup routine. And when it turns out to be seamlessly blended with your makeup, delivers a soft finish, and adds structure to your face better than an Instagram filter, it’s considered a Godsent. Becca Ignite Liquified Light Highlighter is usually considered the go-to favourite, and Swiss Beauty Drop and Glow take for an easy and affordable alternative.

The Concealer That Won’t Quit

Makeup product: Tarte Shape Tape Contour concealer


Tarte has been the people’s favourite ever since Instagram was only a photo-sharing app. Closely resembling it with easy accessibility and an affordable price range, PAC’s Spotlight Liquid Concealer is giving this Tarte treasure a run for its money.  

Made Of Blush Dreams

Makeup product: Glossier Cloud Cream Blush


From the internet’s VSCO girl phase to its city girl phase, GenZ has kept the cloud fever alive through it all. Glossier’s Cloud Cream Blush is notoriously famous for its fun, easy, and quick features. Getting on the cream blush tube train, Indian luxury beauty brand, Forest Essential has come up with their Noor Nikhar Cheek Tint that acts as the closest dupe for the former. 

The Cult Favourite Lip Plumper

Makeup product: Too Faced Lip Injection Extreme Lip Plumper


Plumped lips have been trending for a long while now. However, with the beauty community’s preference for temporary lip plumping over lip injections, the market gave us a couple of lip plumping devices, glosses, balms, and masks. While this Too Faced lip plumper is a wild best-seller, the Indulgeo Essentials is a close dupe with a much lower price range.

For A Post-Vacation Glow

Makeup Product: Nars blush Orgasm


The Nars Orgasm Blush has single-handedly ruled the blush reign for the past half a decade and continues to do so. While Nars is yet to launch in India, Lakme 9to5 Pure Rouge Blush in the shade Peach Affair is the Indian and much more inexpensive alternative to this blush favourite. 

How many of these makeup dupes did you already know about? 

0-1/5: We wish you luck in your makeup beginnings!

2-3/5: Good going soldier! A little more practice and you’re the next beauty guru.

4-5/5: Slow down, tiger! We’ll be asking you for input next time!

Featured Image: Pexels