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9 Comfortable Lingerie Brands For Girlies Who Hate The Prickliness Of Lace

The truth is, not many women even like the idea of wearing a bra. If it were up to us, we’d never look at the prison-like product ever again. But, we can’t deny the support they provide sometimes, and of course, not many of us can think about going commando to the gym and other events either. So, we’ve curated super comfortable, breathable, buttery soft, barely-there kind of lingerie brands that you can invest in to help you feel more free and comfortable in your skin.

Read on to know more:

1. Big Little Lemons

Big Little Lemons can be your go-to if you’re looking to buy comfortable thongs. Because, as we all know, thongs are one of the most intimidating and uncomfortable kinds of underwear to buy, and these stretchy, soft ones by BLL are perfect if you’ve faced that dilemma.

2. Nykd by Nykaa

A personal favourite, Nykd by Nykaa’s intimate wear is super soft and doesn’t leave the skin irritated, you can expect to find breathable, cotton underwear that is pretty much seamless and will rarely leave those stark grooves in your skin.


3. The Underworld Co

Started by Joyita Banerjee, The Underworld Co is definitely a brand by women, for women. Banerjee aimed to bring aesthetically pleasing but comfortable lingerie to women without it being an overwhelming codex on how to look sexy for men. And if this isn’t the most ‘female gaze’ product then I don’t know what is.

4. Wacoal

Wacoal is a Japanese lingerie brand that manufactures bras and other lingerie to feel like second skin. You’d think that just because some of the products are made of Nylon and Elastane they wouldn’t be comfortable but in actuality, they’re the kind that you can go for if you’re looking for seamless lingerie that doesn’t show through your clothes. Plus, their Autumn Winter 2023 collection is really something, so be sure to check it out too!

Comfortable lingerie brands

5. Tailor and Circus

An inclusive, body-positive and sustainable brand, Tailor and Circus is a homegrown label that you can opt for if you’re looking for colour and prints but not the typical aesthetic of lingerie. The brand has carefully created products made with a fabric that will have you feeling self-assured and comfortable; To be precise, they’ve gone ahead and created a  blend of grade-A lenzing modal micro infused with pure elastane, which ensures comfort.

6. Westside

Westside has a great collection of comfy intimate wear perfect for lounging. Specifically, their Wunderlove lingerie is something to look out for. From seamless, cotton underwear to ribbed bras. You can find a huge variety here.

Comfortable lingerie brands
Credit: Westside

7. Uniqlo

Uniqlo is known for the quality it provides. Whether that has to do with daily basics or lingerie. You can find some high-quality, seamless, silky smooth lingerie with the brand. And sure, it’s a little on the expensive end, but definitely worth the money you’ll shell out.

Comfortable lingerie brands
Credit: Uniqlo

8. Wear Equal

Wear Equal is one of those rare, sustainable, upcycled lingerie brands that creates lovely pieces for women of all shapes and sizes. Their pieces are zero waste products, and ones that are only made out of GOTS-certified organic cotton deadstock, surplus and textile waste materials that are generated post-production at export houses. So, if you’re looking to make more environmentally conscious choices then this might be the brand for you.

9. Sloggi

Recently, Sloggi’s ‘Zero Feel’ lingerie has really been taking the intimate-wear market by storm. As the term suggests, the products are so smooth, comfortable, and well-fitted that they aim to feel like you’re not wearing much at all. And, as I’ve mentioned innumerable times before, most women are looking for just that!

Done with itchy, uncomfortable, lingerie created more for the male gaze rather than for the people wearing them.

02 Nov 2023

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