Do you identify as a citizen of the world who is an activist for animals, nature and the planet? Do you love makeup and skincare but cosmetics shopping stresses you out because of the carbon footprint it leaves, or because the brand tests on animals, or creates plastic waste? If you answered yes to any of these questions then you, my friend, are experiencing cognitive dissonance which is described as the mental conflict that occurs when a person’s behaviours and beliefs do not align.
We have the perfect fix for your dissonance, to give you the joys of retail therapy without the additional guilt that used to accompany it. We have found 6 brands that are committed to ethical, vegan, and green business practices so you can support these businesses and the planet – while shopping to your heart’s fill, all in one swift swipe of your credit card.
My Glamm
Ranging from affordable to luxury products, this brand listens to its users. The products are cruelty-free and haven’t been tested on animals, making them an instant hit. From lipsticks, sheet masks, serums, moisturisers, hair conditioners, and sanitising care products, no skincare or makeup product is off the radar for them – making them your one-stop shop for everything beauty, guilt-free.
Earth Rhythm
India’s 1st homegrown brand that invests in independent clinical trials and research, they pride themselves on being technology-driven skincare and haircare. Earth Rhythm is a cruelty-free brand that is certified non-toxic with eco-friendly packaging. They offer a range of products from cleansing balms to cheek tints, bamboo toothbrushes, shampoo and conditioner bars among many others.
Juicy Chemistry
Founded in 2014, Juicy Chemistry boasts of 100% organic and natural products with a super commitment to being eco-conscious – from sourcing to manufacturing to packaging. Juicy Chemistry is famous for its lip balms, facial oils, body butter, deodorants, and hair masks. So basically everything you need for the beauty and skincare regime.
Ruby’s Organics
They conceptualise makeup as value-added skin care, using clean locally sourced ingredients, free of petrochemicals, alcohol and paraben. Ruby’s Organics has a vast makeup range that includes lipsticks, concealers, foundations, bronzers and eyeshadows and makes them even better because they are not tested on animals.
Neemli Naturals
Following a farm-to-skin philosophy, Neemli Naturals is vegan, cruelty-free and created in small batches to keep the products fresh and waste at a low. They are committed to providing long-term toxin-free skincare! We are obsessed with their serums, eye creams, toners and sunscreens; to name a few.
Bare Necessities
Bare Necessities was created in the pursuit of zero waste living, offering zero waste solutions to empower local communities and to change the mindset regarding sustainability in India. They create zero-waste products, host educational workshops and conduct sustainability consulting services. You can head to their website for various needs – from dental, body, hair, and menstrual essentials to a variety of other lifestyle products, they have it all.
All these brands are doing an excellent job in their noble pursuit to reduce waste and increase sustainability. The least we can and should do is offer them our loyalties and support. Go check out their websites ASAP!
Featured Image: Pexels
