If you’re on the path of making your beauty routine more sustainable, chances are that you’ve already ditched the makeup wipes, plastic q-tips and single use razors. However, there’s always more you can do. Just like the green beauty movement became uber popular a few years ago, the blue beauty movement has now got everyone talking.
So, let’s take a deep dive into what it’s all about.
The green beauty movement stemmed from eco-friendly shifts in our lifestlye like recycling, composting etc and focusses on environmental protection. Blue beauty, on the other hand, centers around how the beauty industry affects the ocean’s ecosystem with their plastic packaging and harmful ingredients.
According to the World Wildlife Fund, one dump full of plastic waste enters our ocean every minute whicch amounts to about 8 million tonnes of plastic every year. Hence, blue beauty brands aim to minimise their carbon footprints and use sustainably sourced ingredients that are ocean safe.
The idea behind it is to focus on products with refillable packaging and brands that allow the consumer to return the packaging for recycling purposes and completely avoid chemicals that are negatively impacting the oceans like sunscreens.
Accorrding to environmentalist, Ellen MacArthur by 2050, there will be more plastic in the oceans than fish and this means we need a drastic change. Which is why refilling our products when it is available is what is required of all of us. Even upcycling old packaging is a great idea like turning serum bottles into tiny vases or your mask containers into planters.
At the end of the day, it is our shared responsibilty to look after the planet. Humans are at the top of the food chain so, even if fish are taking in plastics and microplastics, it is still ending up in some ways into our systems as well. So, not only are we hampering the aquatic ecosystem, we are causing emmense issues for our future generations.
Let’s make sure we are consious beauty consumers and keep brands in check to also move forward with the blue beauty movement.
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