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Beauty Editor’s Pick Of The Month: The Body Shop’s Edelweiss Range

Beauty Editor’s Pick Of The Month: The Body Shop’s Edelweiss Range

Edelweiss has descended upon land, and touchdown has been anything but quiet. This flower has plunged into The Body Shop’s formulas right from the Alps with a proposition to revolutionise your regimen like no other. It has submerged itself in serums and creams — dispatching one power-packed trait into each formula at a time. Dare we say…it’s already asserting its dominance over formulas like Retinol. Here’s everything you need to know about the mountain-flower, and where you can redeem its benefits.

Edelweiss Has Entered The Chat — And It’s Game-Changing

It’s Turbo-Charged With Antioxidants

Edelweiss’ prowess lies in its ability to thrive amidst extreme conditions courtesy of a quirk of the flower. It produces its own antioxidant called Leontopodic Acid when it’s in distress — rendering it much more powerful than the coveted Ferulic Acid. Talk about self-sufficiency. This flower protects itself against every kind of environmental aggressor (frost, relentless winds, and volatile temperatures included). That explains why Edelweiss is one of the best nature-derived ingredients to repair our skin barrier. Because it lends this very trait to our body. The flower plummets into our skin and reinstates our radiance over time — hydrating and smoothening from the inside out. It repairs all the damage the environment has subjected our skin to over the years. From sun-induced damage to pollution, you name it.

More Potent Than Reti-Know-It-All?

It doesn’t end there. Studies assert that the flower is more potent than anti-ageing Retinol too — containing 43% more antioxidant properties in comparison. Additionally, retinol isn’t the simplest to deal with anyway. Enter experts advising us against introducing the formula to our skin too quickly; mixing it with other ingredients; layering it onto the skin during the day; and more. Retinol’s notorious for hurting the skin too — what with a lot of us struggling with unwarranted redness, inflammation, and peeling as side effects. Edelweiss’ benefits are rather simple to avail. No wonder it’s employed in traditional folk medicine in the Alps.

The Body Shop’s Drops Of Youth Is Now The Edelweiss Collection

July 3rd marks the day The Body Shop switched its approach to skincare; its best-selling ‘Drops of Youth’ anti-ageing range is now the ‘Edelweiss Collection’. The brand has harnessed the potency of the mountain flower and enriched its formulas with double the concentration of the antioxidant this time. The extended line-up models 7 power-packed vegan products:

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  • Edelweiss Intense Smoothing Day Cream: a moisture-laden day-time cream
  • Edelweiss Cleansing Concentrate: a skin-loving facial wash
  • Edelweiss Bouncy Jelly Mist: a luminosity-inducing mist
  • Edelweiss Serum Concentrate Sheet Mask: an ultra-hydrating mask
  • Edelweiss Eye Concentrate: an undereye-revitalising formula
  • Edelweiss Liquid Peel: a plumping and smoothening peel
  • Edelweiss Daily Serum Concentrate: a barrier-strengthening serum

Here’s why we approve of this tried-and-tested range:

  • The flower has been cultivated in areas where it is not endangered to respect the Alpine biodiversity.
  • It’s organically farmed and harvested by hand.
  • It’s extracted with zero chemical waste.
  • The bottles these formulas are delivered to you in are recyclable.
  • The range is non-comedogenic, derm-tested, and suitable for all skin types.

Our Beauty Editor’s Top Picks From The Range

This Fast-Acting, Peptide-Enriched Serum

The Edelweiss Daily Serum Concentrate is a lightweight, non-sticky formula that plumps and hydrates the skin, and enhances barrier resilience effortlessly. Just waves of freshness ricocheting off your face deliciously. Apart from containing Edelweiss, it is enriched with natural-origin peptides that maintain the skin’s natural moisture barrier too. Pretty versatile, no?

This Moisture-Packed Day Cream

The Edelweiss Intense Smoothing Day Cream melts into your skin seamlessly — leaving nothing but a never-felt-before freshness in its wake. This silky-smooth moisturiser defends your skin against indoor and outdoor aggressors, and firms and softens the face in one application.

Head to The Body Shop, and treat your skin to the goodness of Edelweiss now!

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Featured Image: Author’s Own

04 Aug 2022

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