The beauty industry in India today is booming with fresh talent and new innovations. Newer niche brands are building a name for themselves by creating quality products that are earth-friendly. Traditional packaging, an interesting mix of ingredients and oodles of love and passion puts the products of these brands on the road to fame. If you’re curious to know more about them, we’ll give you the lowdown. Here are 11 beauty brands that are killin’ it in the beauty world! (Which one is your favourite?)
1. Jhelum Loves
Hand creams, lip creams, body oils – you name it, Jhelum Loves has it! Started by Former Beauty Editor of Harper’s Bazaar India, Jhelum Biswas Bose, the brand focuses on addressing skincare and haircare issues faced by both, men and women. What’s the reason behind calling her brand Jhelum Loves, you ask? The answer is quite simple. Every beauty product listed in her collection is backed up with oodles of love. The best part is that all the products are free from synthetic fragrances and artificial colours. You know what’s even cooler? Getting products personalised per your need.
POPxo Recommends: Jhelum Loves Honeytrap Facewash (Rs 475)
2. CareNClass
It’s no secret that South Korea is the beauty destination in the world right now. A brand like Care ‘n’ Class aims at satisfying every beauty need by providing you with advanced beauty products. Organic sheets masks and tinted BB creams are a rage today. Investing in these babies will not only improve your complexion but will also make your skin feel smooth and baby soft.
POPxo Recommends: Cremorlab Herb Tea Pure Calming Mask (Rs 195)
3. Indulgeo
If you’re obsessed with finding the perfect essential oil, you’ll be happy to know that Indulgeo has heard your plea. All the ingredients used to make these cold pressed oils are natural, chemical-free and eco-friendly. Whether you’re dealing with acne or pigmentation, these amazing oils will help keep your skin cleansed and nourished for long hours. Not to mention that the packaging looks adorable! The bottle resembles a dreamy magic potion. #PrincessVibes
POPxo Recommends: Rose Gold Daily Oil (Rs 1,280 for 15ml)
4. Gulnare Skincare
Without compromising on Mother Earth’s health, Gulnare Skincare offers the best skincare solutions for every type of skin. What’s interesting is that every product’s name is fun and quirky. The products come in cute tiny jars and are made from natural ingredients. Honeycomb bar soaps, coffee caramel body scrub, Cleopatra body lotion, pina colada body polish – these are some of our favourites!
POPxo Recommends: Cleopatra Body Lotion (Rs 850)
5. Daisy Net
Have you ever wished for a place that sells K-Beauty products in India at a retail price? Well, Daisy Net is here to make that intention come true. Their digital presence is dedicated to delivering the best of skincare, products, trends and tips. Apart from bringing to you your favourite Korean beauty products at a reasonable price, the brand also focuses on building an online community solely dedicated to achieving your skin goals.
POPxo Recommends: Pony Effect Pro Fit Liquid Concealer (Rs 1,350)
6. Pahadi Local
Like us, if you’re fond of quality products with aesthetic packaging, make sure to check out Pahadi Local! Their initiative is all to do with finding luxury in simplicity by bringing you natural goodness all the way from the Himalayas and of course, the hills. With a variety of beauty oils to choose from and gift hampers to customise, you’ll surely be spoilt for choice.
POPxo Recommends: Beauty Oils Gift Hamper (Rs 1,300 for 2 bottles)
7. Hedonista
Isn’t self-love the best kinda love, ladies? Well, Hedonista believes in that philosophy too! Products to do with skin care, hair care, fragrances, oils soaps are natural and are inspired by moods. Perfect to use on days when you crave for your ‘me-time’, right ladies? Plus, did we mention that each of their product smells YUM? Yep, they’ll leave a mild, sweet scent on your skin and hair.
POPxo Recommends: Face Dew (Rs 525)
8. Alanna
Alanna, as the name suggests, means pure beauty. The brand endorses clean, chemical-free, homemade and organic products. Each product is designed to cleanse, repair and protect your skin and hair in the purest way possible. On the website, you can shop according to your skin and hair concerns. If you feel like pampering yourself, you can totally invest in their gift hampers. Yes ladies, go treat yourselves.
POPxo Recommends: Night Miracle Serum (Rs 510)
9. Granny Gregs
Granny Gregs gets its name after geneticist and founder, Sonia Dhawan’s grandmother, Irene Gregory. She comes up with her recipes using both, homemade recipes and scientific knowledge. Most of her lip balm products include ingredients such as beeswax, cocoa butter, marigold petal extracts, essential oils and mango butter.
POPxo Recommends: Lemon Lip Balm (Rs 100) (To place an order, send a message to @granny.gregs on Facebook)
10. RAS Luxury Oils
RAS believes that “living means capturing the essence of life.” Sticking to that ideology, the brand believes in capturing the essence and oils of aromatic plants and herbs. All the products that they create are pure and natural. Their sole mission is to make you feel beautiful about yourself each time you use their beauty products.
POPxo Recommends: Stimulating Rosemary & Orange Salt Polish (Rs 1,100)
11. Satthwa
Ladies, whether you’re experiencing hair fall or hair growth issues, don’t worry, just give Satthwa products a try. The first product the brand launched was the Satthwa premium hair oil and that product solved the hair concerns of over 13,000 people! The brand has launched its own range of essential and carrier oils.
POPxo Recommends: Unrefined & Cold Pressed Jojoba Moisturising Carrier Oil (Rs 449)
