Athiya Shetty started many bridal fashion trends with her stunning wedding wardrobe. Her baby pink lehenga became an instant sensation and so did her boho co-ord set by Anamika Khanna. However, it was her traditional saree look that talked to us the most. Athiya opted for a gold tissue Kanchipuram saree by Madhurya Creations for her Muhurtham ceremony and paired it with a rani pink blouse. The actress looked divine in the traditional look and we just found out something even more special about her opulent drape.
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Athiya’s stylist Ami Patel recently took to Instagram and shared the precious story behind her Muhurtham saree. She wrote, “This sari was woven by a weaver called Devi from the Tiruvannamalai district in Tamil Nadu, and her father is a master-weaver.”
Guess what? Athiya’s saree was such a big hit that orders started pouring in for Devi. “Since, Athiya’s worn the sari, Devi has expanded to 8 looms that have been continuously working to match the orders pouring in. 🫶🏻 She has enough work to support these looms for the next 3 months and still counting. By wearing this sari, she has not only supported the textile industry but also the helped educate many underprivileged children from the @artoflivingfreescools since the proceeds from the sale of these saris all go towards this cause,” Ami added.
Well, this is the beauty of Indian handloom. You don’t just buy a piece of art but also support livelihoods by investing in one of the artisanal designs. Isn’t this wholesome?
Featured Image: Instagram