Amul, a brand that is synonymous with India’s advertising has for years made social statements via the iconic Amul girl. She’s cute, bubbly and unbiased, and has always managed to bring a smile to our faces. But what happens when India fails her? With the list of rape cases making rounds, blaming victims, revealing overbearing gruesome details, every woman in the country has begun feeling unsafe, including the Amul girl.
Here is their latest advertisement:
#Amul Topical: Condemning atrocities on women… pic.twitter.com/igj84im1Q7
— Amul.coop (@Amul_Coop) April 17, 2018
Ashamed, outraged and unsettled, Twitter had some strong opinions to share.
India has made Amul girl cry😫😫😔. Mostly she’s so cheerful. Wake up India.
— pb (@iampb23) April 17, 2018
Utterly, butterly sagacious advice from the little Amul girl for all who have abandoned their humanity on her 8-year-old friend. pic.twitter.com/FWGdQffQ7s
— churumuri (@churumuri) April 18, 2018
Some even posted a picture from today’s newspaper
This says it all. The @Amul_Coop girl crying?? She always brought a smile on our faces. We need to wake up a a society. pic.twitter.com/lzjarCaGO8
— Manmohan Bahadur (@BahadurManmohan) April 18, 2018
Mood of the nation. Even the Amul girl isn’t selling butter anymore. #Ashamed #IndiaOutraged pic.twitter.com/NsCSbXLEFF
— Roshun Povaiah (@roshunpovaiah) April 18, 2018
We hope to see her smiling soon, once you’re safe in your own country.
App users, you’ll be seeing the change soon!
