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Alia Bhatt Is All Set To Launch Her Fashion Brand & We’re So Excited!

Alia Bhatt Is All Set To Launch Her Fashion Brand & We’re So Excited!

This is definitely Alia Bhatt’s year! From giving blockbuster performances to getting married and expecting a baby, the actress has got it all going. Now, Alia is ready to don a new professional hat. Yes, you heard that right! Apart from being a phenomenal actress, the star has also made the most of her entrepreneurial skills. She recently launched her production house, Eternal Sunshine Productions, and also a children’s wear brand, Ed-a-Mamma, in 2020. And now she’s all set to launch her own maternity wear line! 

Alia Bhatt announced her pregnancy with an adorable Instagram post on June 27 this year. Ever since, the Brahmastra actress has been giving us one stunning maternity look after another. After styling her baby bump for so many months, Alia made note of all the difficulties she faced in the name of fashion. This led to her decision of starting her own maternity brand that’ll cater to the fashion needs of mommies-to-be with comfort being of prime importance.  

The Highway actress took to her ‘Gram earlier today to announce the launch of her new brand and the thought behind it. Alia wrote, “It’s not like I’ve bought maternity clothes before. But when I got down to it, I was overwhelmed. You don’t know how you’re going to look or feel over the next few months and let’s be honest, not being able to find the right thing to wear can be stressful. Do I buy brands I already wear but in a bigger size? Should I raid Ranbir’s wardrobe? And just because my body is changing doesn’t mean my sense of style has to, right?” 


She further added, “So I started making my personal style more bump-friendly. I added elastic to my favourite jeans, designed shirts that I didn’t have to share with my husband, and wore flowy dresses so as to invite any unwanted belly-touching. Comfort took priority over any ‘airport looks.’ What started off as me trying to fill a gap in my existing wardrobe, led to an entire maternity collection. And I can’t wait to give you a sneak peek tomorrow.” 

Check the post here: 

We’re glad Alia Bhatt is giving stylish new mommies a chance to look their best during the most wonderful phase of their lives. Can’t wait for the big unveil tomorrow!

Featured Image: Instagram

30 Sep 2022

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