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10 Cruelty-Free Makeup Brands To Invest In

10 Cruelty-Free Makeup Brands To Invest In

Sure, you double-tap on those cute cat videos and mushy puppy pictures on the ‘Gram, and you support PETA with your whole heart too. Girl, is your makeup even cruelty-free?

The beauty industry is notoriously known for testing their products out on innocent animals for reactions, clinical data and efficiency. And while all of this sounds like an extra safety step before it reaches your dresser, it’s so much more than that. Thousands of animals are bred, experimented on, and terminalized only for the sake of makeup and skincare tests. Many beauty brands are doing their bit and moving towards cruelty-free ways of manufacturing. But are you doing your bit by supporting them?

The Hit List

Listed below are the names of some amazing cruelty-free makeup brands that deserve a place on your vanity not only because of their noble cause, but also for their immaculate formulas, and unbeatable deliverance. What are you waiting for? Add to cart ASAP!

1. MyGlamm

From record-breaking skincare to designer makeup, this makeup brand has it all. MyGlamm is not only making a step towards cruelty-free but also clean formulas.


2. Huda Beauty

Every makeup fanatic needs to have at least one Huda Beauty eyeshadow palette in their vanity. And now that you know it’s cruelty-free too, go shop some more!

3. Smashbox

Smashbox is known for its best-selling base makeup and matte lippies. What makeup from this cruelty-free brand is your favourite?

4. Colorbar

A leading Indian beauty brand, Colorbar makeup is one of the most common sights on every girls’ vanity or dresser. From their long-wear lipsticks to their makeup setting formulas, we love them all!

5. Faces Canada

This cruelty-free number on the block keeps coming up with new and evolved makeup formulas and ideas for you to keep experimenting with. It is a Canadian makeup brand that has strengthened its roots in the Indian beauty community with its promising formulas.


6. Wet ‘n Wild

Everybody’s favourite affordable makeup find Wet ‘n Wild remains unbeatable when it comes to makeup on the drugstore price range.

7. FAE Beauty

FAE beauty is a new kid on the block that everybody is rooting for. Their multi-use formulas are not only cruel free, but vegan, and are formulated to look good on all skin tones.

8. L.A. Girl Cosmetics

Another drugstore gem on the shelf, L.A. Girl is a cruelty-free makeup brand that offers formulas to die for on a very affordable budget.

9. NYX

NYX is an American cosmetics company that gained popularity because of its cult-favourite products like blush and matte lipsticks. A part of the L’Oreal Cosmetics, NYX Professional Makeup’s are 100% cruelty-free.


10. Ruby’s Organics

Evident by the name, this is an organic makeup brand that is also cruelty-free and 100% natural. Don’t you just love seeing Indian brands shine through?

Which of these cruelty-free makeup brands already dominate your makeup stash?

Featured Images: Instagram

17 Jan 2022

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