Vocal For Local: 12 Clean Beauty Brands In India Worth Checking Out

Vocal For Local: 12 Clean Beauty Brands In India Worth Checking Out

There is no denying that over the past couple of years people have become more conscious of what they're putting in their bodies and on it. They're moving towards non-toxic ingredients and are paying attention to harmful chemicals that could be terrible for their skin and bodies. While many companies are slapping on terms like 'clean beauty' and 'natural products' only some actually follow through. 

There is also a misconception that natural beauty brands don't give glamorous results. While that may have been true some years back now, these products are acing formulation, colour pay-off, and pigmentation. So, if you're looking to make the clean switch in terms of makeup, haircare and skincare, this is the list that you should be combing through.

12 Clean Beauty Brands That Need To Be On Your Radar


MyGlamm is dedicated to the clean beauty movement and all of their products are vegan, cruelty-free and PETA-approved. Their Clean Beauty foundation, lip and cheek butter and eyeliner are made with a majority of natural ingredients and extracts and are free of parabens, phthalates, alcohol and sulfates. 



Clean Beauty Cocoa Butter Lip & Cheek Pencil - French Rose

INR 790 AT MyGlamm

Dr Sheths

The best part about Dr Sheth's products is that they are made especially keeping Indian skin in mind. They identified the gap in the market, aka skincare catering to our unique needs and concerns. From niacinamide to Vitamin C, you'll find a wide array of skincare products and actives here for all your beauty woes. 

Skin Care

Dr Sheth's Amla VC20 Vitamin C Serum

INR 999 AT Dr Sheth

Forest Essentials

Usually, a brand known for its skincare and haircare products, Forest Essentials has now branched out into makeup as well. They are cruelty-free and are certified organic products. Their products are made with ingredients like pure ghee, coconut oil, and rose extract that give long-lasting pigment and aren't irritating on the skin.


Ash Gray Gulaab Khaas Kajal

INR 775 AT Forest Essentials

The Earth Collective

The team at The Earth Collective calls themselves hair experts and they really are! The products are made by bringing back Ayurvedic ingredients into haircare with a backing of scientific thought. They take inspiration from the nature around us and use roots, stems, leaves, flowers, and seeds to make their concoctions. The brand is cruelty-free and the products are also free of parabens, sulphates, mineral oils, and other harmful chemicals.



Hair Conditioner Weak And Thinning Hair Hops, Capsicum & Ginseng

INR 795 AT The Earth Collective


Another homegrown beauty brand that gives its customers clean and vegan makeup, Kiro is gaining more and more popularity. The products are made keeping in mind Indian weather and skin so it makes them way more effective. Formulated with ingredients like jojoba, avocado, rosehip, apricot, marula, and argan, these makeup products are almost a crossover between skincare and makeup, and ain't that wonderful?

Make Up

Kiro Non-Stop Airy Matte Liquid Lip, Sandy Mauve

INR 684 AT Kiro

House Of Beauty

Want a chiseled jawline or really well-defined cheekbones? You've gotta check out the products at House Of Beauty. They basically have products that use non-invasive technology to help you with all your face and body care needs. From jade rollers and derma rollers to face oils, this place has all the beauty tools you'd dream of and more. The brand also believes in having all naturally derived products that have no harmful chemicals and are paraben and sulphate-free.



Electric Guasha

INR 4,000 AT House of Beauty

Disguise Cosmetics

Disguise Cosmetics is taken it upon itself to redefine beauty in India by moving the conversation around rawness, imperfection, and creativity. All their products are cruelty-free and vegan and they even strive to use as many natural ingredients as possible. From eyeshadow sticks to lipsticks and lip creams, this brand has everything a makeup lover can want in their vanity.






Ayouthveda's mission itself is to make people switch from using harsh chemical-based personal care items to ones that are more skin-friendly. They combine Ayurvedic beauty with scientific ingredients that are made without artificial colour and fragrance. The approach to beauty is not just skin deep but more therapeutic and holistic too.


Ayouthveda Gift Box

INR 1,945 AT Ayouthveda

Ruby's Organics

Ruby's Organics is all about using locally sourced ingredients and providing employment to rural women in India, this brand should definitely be on your radar. Their mission is to make makeup that your skin will love as much as you do hence, they have bio-active ingredients in them that will nourish your skin. So, if you're looking to make a switch to clean beauty products, this brand has a fab concealer, foundation, and tints that you can check out.




INR 1,650 AT Ruby's Organics

Bare Anatomy

Another haircare brand that is cruelty-free, paraben-free, sulphate-free, and clean is Bare Anatomy. Their products are actually individually and freshly made once an order is placed and are formulated with ingredients like salicylic acid, witch hazel, almond oil and vitamins that work well for your specific scalp and hair concerns. Looking to switch up the way you look after your tresses? Check them out.


Organic Argan Oil

INR 1,500 AT Bare Anatomy

Paul Pender's

Paul Pender's specialises in both skincare and makeup and their products are made with organic herbs, vitamins, and antioxidants that restore and revitalise the skin. Their lip shades are made with natural and organic pigments that give you a creamy finish while also nourishing your pout with plant oils. So, keep a lookout for this amazing beauty brand cause it's all about making you feel fab while also giving your skin some TLC.


Hand Made Cream Lipstick Sonal

INR 650 AT Paul Pender's


If you want to move towards clean beauty brands then Arata should defs be on your radar. They use safe and all-natural ingredients that have no chemical additives, emulsifiers, dyes, or preservatives. The ingredients they use are all from plant extracts, essential oils, fruit extracts, and plant-based preservatives. So from face cleansers and shampoos to gift sets, this brand is there for all your personal care needs.


Arata Nourishing Conditioner

INR 629 AT Arata

Nourish Mantra

Love using Ayurvedic beauty products? Nourish Mantra is just the brand to check out. They have facial ubtans, cleansers, lotions, and moisturisers that will make your skin radiant from within. So, when you really want to relax after a long day, give your skin some extra love with these products that will nourish your skin well. Trust us, these will be your skin's new bffs!

Skin Care

Nourish Mantra Mask Mini Trio

INR 750 AT Nourish Mantra

Ready to make the clean switch?

Featured Image: Instagram