There are so many buzzwords in skincare that it's hard to keep count of all of them. "Natural", "organic", "skinimalism", "skin microbiome" - you've probably heard of them and even bought a few products home. However, did you once take a moment to read the ingredient list before purchasing these products? That's where the truth lies.
The same philosophy applies to "Clean Beauty". It's been around for almost 2 years now, and every single skincare brand in the market has its own version of it. How clean are their products? More so, how safe are they for the body? Let's investigate!
Shortest Horror Story Ever: Clean Beauty doesn't have a specific definition for it. On a surface level, one can assume that clean beauty translates into products that are free from silicones, sulphates, parabens, dyes, synthetic fragrances and phthalates. However, they may have to reconfirm by checking the ingredient list before assuming a particular product is clean or not.
Here's why these ingredients are removed from your beauty products:
If you find a product that claims to be clean but still has two or more of these ingredients listed above, you should take a second opinion first before purchasing it. Not only do you need to double-check the ingredient list, but also take a call whether the product fits your definition of clean. If you're unsure about which clean beauty product to opt for, you can always loop in your dermatologist. They could help you choose a traditional product or one from the chemist that suits your skin's type and needs.
Psst! Have you checked out the MyGlamm Clean Beauty BB cream plus foundation yet? It's made with 68% natural ingredients, it's vegan, cruelty-free and doesn't contain any nasty stuff such as parabens, alcohol, sulfates or phthalates!
The entire process of product manufacturing needs to be clean and transparent to consumers. Simple ingredient names, no fluff on the packaging, clearer details of sourcing and manufacturing of products, and the absence of harsh chemicals and toxins in the products. Plus, packaging. It needs to be recyclable and eco-friendly. Either made from green material like paper, wood or glass. The combination of all these factors deserves the title of 'Clean Beauty'.
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