If you have been keeping a watch on emerging homegrown brands, more so in the past year alone, it's near-impossible that you would have missed the name Gulabo Jaipur. Having emerged as a celebrity favourite, the pink city-based label has steadily amassed a following of 270K (and counting) over Instagram. Worn by the likes of Alaya F, Jahnvi Kapoor, Karisma Kapoor, Sonakshi Sinha and incorporated into her maternity wardrobe several times by Kareena Kapoor Khan, the label's co-ords and festive wear offerings are a hit.
The design elements—prints and breezy silhouettes—along with an attention to detail, makes each Gulabo Jaipur garment stand out from the crowd. And who better than the designer behind it to take us through the journey!
We spoke to Saloni Panwar about her brand, her latest collection and the celebrity sightings that have taken the internet by a storm. Scroll down to read all of it, along with styling tips you can put to use.
Gulabo Jaipur is a brand inspired by the Pink City itself. It all started back in 2014. I’ve always had flair for clothes and fashion. I loved telling people what to wear and what not, how to style their outfits. It all began with a small exhibition and Gulabo Jaipur, as we know it today, came to be.
Our new collection is full of bright colors and details. Fabrics like cotton and modal are the choices for this season. Our clients are in for a lovely summer wardrobe update!
All the looks that celebrities wear from Gulabo Jaipur end up becoming our top sellers, but one that topped the charts like crazy was the Red Sufi Anarkali worn by Karisma Kapoor.
I don’t really believe in trends. As a clothing brand, we intend to design garments that are supremely evergreen or sadabahaar like it is often said. The idea is to wear them again and again, no matter what the occasion.
Comfortable clothing is what we always strive for. It is important to keep the outfit simple and subtle and yet tending to the occasion at hand. One can always play around with all kinds of prints, the mistakes just might be in not knowing which kind of fabric to use and what colours to wear.
In terms of winter attire, it would be matching a jacket with the outfit you have picked or probably adding a vibrant stole to round up your look.
An anarkali! One of our top sellers is anarkali with chikankari. It's apt for all events, so I would say that an Indian wear outfit is one of the best styles to add to your wardrobe.
Fast fashion. Too many brands are just launching too many things and that is something we ought to stop doing.
There are actually two: Deepika Padukone and Alia Bhatt!
Michelle Obama; she has the most impeccable style.
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Featured Image: Saloni Panwar/Instagram