It was an afternoon filled with sparkling wine, conversation, and the city’s finest crowd as POPxo celebrated its 5th year anniversary at the Qla, New Delhi. Colourful tassels, a photo booth, a beautiful bar courtesy Jacob’s Creek, and generous weather—the event had all the ingredients of a gorgeous afternoon soirée.
The beautiful brunch setting was complemented with the sound of soft jazz and the voice of Parvati Mohanakrishnan. Bright coloured confetti, balloons, floral centrepieces, Instagram-worthy backdrops, Toast Events transformed Qla’s rooftop space into a picture-perfect venue.
With Delhi’s winter sun peeking through the clouds, it was an ideal day for POPxo’s much-awaited announcement. Spring flowers in pink, white and fuschia in gold bottles formed centrepieces on the tables that dotted the terrace. Bartenders served a steady flow of Jacob’s Creek sparkling wine cocktails, to set the mood.
To offer their love and support for POPxo, we saw fashion designers Rohit Gandhi, Rahul Khanna, Malini Ramani, Gauri Karan, Siddartha Tytler, Mayyur Girotra, Isha Rajpal, Nitya Bajaj, and Shyma Shetty arrive among other guests.
From the business and start-up community, there was Karan Mohla from IDG, and Rajan Anandan, MD Google India, who dropped by to lend their support.
Also in attendance were Ruchika Mehta, Corporate Director, Communications and PR with The Park Hotels, Silki Sehgal, Vice President Corporate Communications, The Oberoi Group, and entrepreneur Ashish Dev Kapur.
From the beauty industry, we saw beauty expert and author Vasudha Rai and Plixxo Influencer Shreya Jain.
India’s top tech journalist, Rajiv Makhni, and former Indian cricketer, Murali Kartik, were also spotted at the event.
Sunaina Kwatra, Country Manager of Louis Vuitton, and co-hosts Archana Vijaya and Chandni Kumari Singh were seen mingling over hors-d’oeuvres and champagne.
No POPxo event is complete without a toast from our CEO and Founder, Priyanka Gill. She gave insight on how a company that started as simply a Facebook page became India’s biggest platform for women, with 39 million users across all platforms.
From launching its own influencer marketing platform, Plixxo, to its very own private label products on POPxo Shop, Priyanka walked the guests through POPxo’s journey and threw light on some of its major milestones. POPxo’s mission of becoming every Indian woman’s default digital platform – where she comes to read, watch, shop and hangout – got an edge when it launched in five more languages. Many of the guests were surprised to know that you can read and watch POPxo in Hindi, Marathi, Bangla, Tamil, and Telugu as well.
Priyanka revealed the first part of the roadmap ahead, and that is POPxo’s new tagline. With the launch of the new company tagline and brand campaign ‘Take It Up A POP’ developed by JWT, she emphasized POPxo’s unique position in helping women achieve everything they want from life. Whether it is fashion, beauty, relationships, or work, POPxo helps women be better in every aspect of their life.
But it was the grand reveal that had the party buzzing. After thanking Archana Jain (PR Pundit) and Neha Lidder (Platoon Advisory) for their support, Priyanka officially announced the launch of Luxeva.com, a digital guide to all things luxury.
The content platform is the third offering from Luxeva Limited, a media-tech company that already comprises two of India’s largest digital brands, POPxo and Plixxo. Luxeva.com will offer the latest in style, wellness, beauty, travel, food, home and culture along with insider tips from experts and tastemakers.
The excitement from the crowd about the new product was palpable. All in all, the party ended on a high note. Along with memories of a beautiful afternoon, the guests went home with a goodie bag that included party favours by The Body Shop and delicious chocolates by Chez Papillon.
AWESOME NEWS! POPxo SHOP is now Open! Get 25% off on all the super fun mugs, phone covers, cushions, laptop sleeves, and more! Use coupon code POPXOFIRST. Online shopping for women never looked better!
POPxo is now available in six languages: English, Hindi, Tamil, Telugu, Marathi and Bangla.
