Young, vibrant and a believer of destiny. The founder of Stanley Communications, Jessica Singh is just like you and me. She took a plunge in life, which got her where she wanted to be in life. She started her life as with a 9 - 5 job and did a couple of freelance projects before starting something of her own. Now she's a successful entrepreneur and works with some of the best clients in the industry.
We talked to her about failure, success and women entrepreneurship. Here’s what she had to say...
I never planned on switching from the comforts of a 9-5 job. I believe in destiny and feel that Stanley Communications had to happen to me and so it did. As most of us are in our early twenties, even I was clueless about my passions and what I really wanted to do. I had gotten a job in London, which sounds like a dream but somehow did not satisfy my itch to do something big and make a difference. So, when I came back to Delhi, I decided to freelance till I figured out my path. I started freelancing for BED Lounge and Playboy and that’s when it hit me - this was it. I genuinely want to thank BED and Playboy for believing in me and having faith in my vision. They helped me realise what I wanted to do.
There isn’t just one source of inspiration. When I sit and give it a deep thought, I can’t give one name that inspires me because when I look around, when I see the industry that I’m in and the kind of individuals I have the privilege to interact with, I find inspiration in many places and people. I have followed the journeys of many and have been motivated from them. Seeing the growth of today’s zealous youth keeps me going.
Be ready for failure and rejection. Your life is going to take a 360 degree turn and when you’re turning with it, no one will let you stop to take a breath. But at the same time, you need to learn to trust your vision and take the risks, because without that, you will never learn. They say, you never lose, you either win or you learn, and I completely agree with that. Another very important thing is to remember to trust your team. They are ultimately the people who will help you in your journey.
I feel women can multitask very well and that is our superpower. Having an all girls team has empowered me. I feel stronger. We talk, we gossip, discuss world affairs and still get our work done in time to step out for a night out as well.
When starting something of your own, the challenges are unlimited. From naming your organisation to designing your logo to building your team - all these are very carefully thought out stepping stones. Defining your identity is a major challenge as that will be the first impression of your organisation which is going to stick around. But everyday is a new challenge when you are a beginner. It’s about taking one day at a time and solving one problem at a time.
Social media and PR go hand in hand but are competitors at the same time. Social media is a comfort zone for the new generation and so if we need to get some news out there, social media is the better way to go. Very few people still read physical newspapers and magazines, everything is literally a button away on your phones and laptops. It takes away from the real news. However, it also gives opportunities to lift up our PR outreach. So, I would say that it poses challenges but also gives positives chances to PR activities.
We work with print, digital and social media simultaneously. We pitch ideas to these various platforms depending on the audience we are trying to target. This helps us maintain the balance. We create news through social media that is PR-able.
With a glass of wine and lots of stress eating. If you ever come down to our office you will see more food delivery packages than laptops and notebooks.
I am a very social person. I love meeting new people and my job allows me to do so. I get to meet many interesting and inspirational personalities and I absolutely love that about my job. Secondly, when I work with startups and help build their brands, it gives me a thrill. Just to see my client’s dream come true and being a part of it is something I really cherish. Lastly, my team is one of the main reasons why I love my job. It might sound cheesy but they motivate me on a daily basis to do more.
The Devil Wear Prada is my all-time favourite. Miranda Priestly is goals in terms of the name and position she created for herself in the industry. I don’t want to be as harsh as her, but I want to be as important as her, that’s all (in Miranda Priestly’s tone).
*This post is in association with Stanley Communications.