Insta-Famous Brand FashionNova... Just Another Fad Or The Real Thing?

Insta-Famous Brand FashionNova... Just Another Fad Or The Real Thing?

FashionNova is a trendy Instagram brand that you must have seen everywhere. Even if you think you haven't, unknowingly, you have definitely been exposed to their merchandise. Why? They are super keen on marketing and always target the right influencers at the right time. We have celebrities like Kylie Jenner...


Obsessed with my @fashionnova dress 💎 Get it at ✨ #ad @fashionnova

A post shared by Kylie (@kyliejenner) on

... and rapper Cardi B vouching for their stuff. Cardi has even gone on to collaborate with the brand to release her own collection under their umbrella, which is soon to be launched.

Now, why is it that we are talking about FashionNova today, there are countless brands being promoted by celebs and influencers alike. Fashionova's appeal lies in its mystique, the merchandise photographed and presented on their Instagram page are too good (or look too good) for their prices. Like other online brands in India, namely Shein and Lulu&Sky, you might get lost in the pretty pictures and sponsored content strewn all around.

FashionNova is different from other brands though! Their styles are more targeted at curvier body types and are a sultry mix of bodacious casuals/athleisure...

...and feminine silhouettes meant for an hourglass figure:

They also hold a range of accessories, from booties to sunglasses, that complement FashionNova styles. 

There is no denying that the merchandise available with this brand is absolutely drool-worthy, but how good are they in reality? We found a couple of honest reviews from women who took the plunge for us and invested in this brand:

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So here are some of our takeaways from our research and honest reviews:

- The brand has some unique styles that you are sure NOT to find anywhere else.

- They have regular sizing from XS to XL and plus sizes up to 3X.

- The fabrics and materials are pretty good for their price.

- While they do photograph well, they might not be the comfiest outfits you will find.

- The are built to fit perfectly on whatever size you are looking for, accounting the fact that real women aren't perfect!

If you wish to take the plunge as well then head to to buy your own pair of sexy merch!

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