“Why don’t you become a fashion influencer?”
It’s a question that is thrown at me very often. I like to think that I’m fashionable. It’s a belief that is often echoed by the people around me, which only serves to strengthen it. But we live in very “social” times, and if you happen to be a fashionable person with no blog extensively detailing each outfit you choose to put on your body, you, my friend, are wasting your talents.
It’s not that I have specifically taken a stand not to be an influencer. I don’t take a lot of pictures. I think I’m not very photogenic. I also hesitate in putting stuff on social media for everyone to see and judge, which is strange when you consider the fact that I work in social media for a living. It literally pays my bills.
But when my editor commissioned this story to me, which required me to photograph myself (in OOTD poses every day for 7 days straight), I didn’t say no, even though my internal organs were collectively screaming the word. But sometimes you have to force yourself to get out of your comfort zone. And fashion blogger or not, whatever field you may be in a good social media following, whether it’s on Twitter, Instagram or LinkedIn, is always a plus.
And thus began my 7 Day #DressLikeAnInfluencer Challenge. The rules were simple. I had to dress how I think a fashion influencer dresses, every day, for 7 days straight.
We've challenged @kritiasthana from the Social Media Team to take the 7 Day #DressLikeAnInfluencer Challenge 🌟 The rules are simple. She has to dress how a fashion influencer dresses for 7 days straight. Here's what she chose for Day 1. “I love fashion. But even though I welcome the opportunity to dress up with open arms, I absolutely hate posing for pictures. For me, the real challenge is to look like a normal human in photos. For Day 1, I thought I should give the #classics - a white tee and blue jeans - an #influencer spin."
For Day 1, I chose something simple – a white tee-shirt and blue jeans but gave it a fashion influencer spin, to stand out just the right amount. I was extremely self-conscious. Hence, the looking down pose.
It's #Day2 of @kritiasthana's 7-Day #DressLikeAnInfluencer Challenge 💁🏻♀️ (ICYMI, she's going to be serving up #FashionInfluencer worthy looks everyday for 7 days right here.) 🌟 “Being an influencer isn't just about getting that outfit right. It's about finding exactly where to pose, what colours to stand against, how to stand to really bring out the best in your outfit, finding the light.. phew! I am not a dressy girl but I'm using this week to experiment more, 'coz after all, an influencer isn't afraid to embrace new trends." - @kritiasthana, Social Media Manager, POPxo
Some days when I’m lucky, I get to leave the office and spend all day outside! YAY! It also means no heels. I wouldn’t trust anything but my Superstars for walking around all day in. I wore a new dress I had just bought from Shein and threw them on. But then someone commented on how dirty my shoes were. Can’t ignore these things, wanna-be Influencer!
You don't wake up every morning thinking, “I’m going to dress like a #flamingo and pose in the middle of a busy street while people stare." 💖 But such is life when you're a #FashionInfluencer. A pseudo one in @kritiasthana's case. ICYMI, she's taking the 7 Day #DressLikeAnInfluencer Challenge "For Day 3, I chose #COLOUR. Lots of it. I got a lot of compliments, and here's the thing - Wearing #brightcolours does affect your mood (in a good way). P.S: The Starbucks cup was empty by the time we managed to get this shot." - Kriti Asthana, Social Media Manager
Here’s something you didn’t know. I have put on some weight and those pants are hella tight. I second guessed wearing them, but is there a more worthy time than an Instagram challenge to pull them out of the closet? We found this brick wall shot there forever! Also, my Starbucks cup was empty by the time we managed to get this shot.
It’s Day errr Night 4 of @kritiasthana’s #DressLikeAnInfluencer Challenge “You never really consider how important lighting is in picking a place to go out to unless you’re a #FashionInfluencer. I took a lot of bathroom selfies tonight, but deemed none good enough to post. Thankfully, my boyfriend is amazing and drove me to a hotel lobby at the end of the night so I could get this shot.” #NightSaved - Kriti Asthana, Social Media Manager
Being a fashion influencer goes much beyond picking nice clothes to wear – It’s about establishing an aesthetic – which includes a good backdrop and a really good camera. Luckily, I work in Hauz Khas, the Mecca of fashion blogger posing. There are cute stores with tiny, colourful doors, graffiti’d walls, and a park and a lake in case you’re feeling the nature backdrop. Unfortunately, all of that goes for a toss on the weekend. I wanted to do one night look for our followers, which meant actually taking the picture at night. That night I realized the importance of lighting in picking a place to go out to when you’re a #FashionInfluencer. I ended up taking a lot of bathroom selfies, but of course, I couldn’t upload a bathroom selfie on @popxofashion. THINK, KRITI, THINK! Thankfully, my boyfriend is amazing and he drove me to a hotel lobby at the end of the night so I could get a usable shot.
Cure the #MondayBlues with accents of pink 💖 It's #Day5 of @kritiasthana's #DressLikeAnInfluencer Challenge. "It's hard being an influencer. Today, I literally wanted to come to work in my pyjamas 'coz I've had a super busy weekend, but I settled for some blues so I could take advantage of the ever-present and super-popular hashtag - Monday Blues. Yes, hashtags are very important when you're an #InstagramInfluencer. It's how people discover your page. You might have great content but you need people to see it! I added the pink accents to be a little bit #EXTRA." - Kriti Asthana, Social Media Manager
I’ll say it. By this day, I was really tired. I had an extremely busy weekend, and the last thing I wanted to do was to dress up and take a picture for Instagram. I did what anyone would do – wear a basic outfit and put on the most extra sunglasses. I got lucky ‘coz I was wearing blue and it happened to be a #MondayBlues day, which meant that the hashtag was trending. Yay me!
We've reached #Day6 of @kritiasthana's #DressLikeAnInfluencer Challenge "By Day 6, you kinda know the ropes. For instance, even though my white shirt and black trousers may look amazing on me in person, in photos the combo looks a little bland. Two things to bear in mind when picking an outfit worthy of a #FashionInfluencer - #Colour and #Structure. I chose this mirror work embellished #boho dress with bell sleeves. And of course I stood outside a brightly coloured store window to bring out the best in it." - Kriti Asthana, Social Media Manager
By Day 6, I was almost comfortable with posing. I didn’t mind the stares from the people that passed by, including an aunty that muttered “SERIOUSLY?!” to her husband and daughter and rolled her eyes, after I was nice enough to interrupt our shoot and let her pass. Haters gonna hate! Anyway, I chose my favourite dress for this day. It’s so beautiful that I decided that it NEEDS to be on Instagram.
It's the last and final day of @kritiasthana's #DressLikeAnInfluencer Challenge. "YAY! It's over! I get to wear pyjamas and chappals to work tomorrow! For my last day, I'm doing #FloralsOnFlorals. And by now, you probably know how much I love an exaggerated silhouette - whether it's in the #sleeves or the pants. Also, ICYMI, I am a full-on poser now." - Kriti Asthana, Social Media Manager
My last day I turned to something that never lets me down - floral prints and exaggerated silhouettes. Also, my photographer, our very talented Social Media Coordinator, Surabhi Pandey, remarked: "You pose really well!"
Mic Drop. Legit wore pyjamas and chappals to work the next day, and no, I did not take a picture.