If you have been keeping up with Indian beauty trends lately, you know that there's a huge Korean Beauty influence. I'm sure you are just wrapping your head around K-beauty trends and we're here with another beauty trend that's going to have you saying "shut up and take my money!"
Ladies say hello to Japanese beauty or J-Beauty as we like to call it. Japanese skincare and Japanese beauty is the latest global skincare rage. Both the Korean and Japanese have a lot of cultural similarities. The beauty regimes in both the countries focus on layering and hydrating the skin with naturally occurring ingredients. Skincare is a core beauty focus in both the countries. There's no dearth of Korean and Japanese beauty brands and the good news is that these are easily available in India too. The women in Korea and Japan are very inquisitive about skincare, and that's a good thing. You should ask questions, you should know what you're applying on your face. A testament to this curiosity is their glassy, gorgeous skin!
The primary difference in Korean and Japanese beauty products would be packaging and formulations. Korean beauty is more trendy, fun and in line with recent beauty trends. K-beauty is all about bubble masks, splash masks and jelly masks! Japanese beauty on the other hand; much like their culture, focuses on a more traditional approach. The products in both cultures overlap, however, the Japanese skincare and beauty products are made up of a more complex structure, a more hardworking formula. A lesser focus on packaging and more on potent formulas. This does not mean that the Korean beauty products are less effective, it just means the consumer approach in the two countries varies.
The packaging on the Korean beauty products is 'cute'. A lot of the K-beauty products have cutesy packagigetsthat get your attention; and (let's admit it) - MONEY! Japanese beauty products, on the other hand, appeal to a different audience. They have a more conventional, no fuss packaging.
I'd say mix and match, add a few elements of both cultures into your skincare regimen and you'll see your skin and hair transform. Both cultures share similar practices and ingredients and a routine that combines the best of both worlds will be nothing but a potent powerhouse of skincare for your skin!
Shiseido Ibuki Multi Solution Gel (Rs 2,900) and the Shiseido Synchro Skin Lasting Liquid Foundation (Rs 3,650) are some of my personal luxury J-beauty favourites. The Biore Deep Pore Charcoal Cleanser (Rs 1,098) and the Deep Cleansing Pore Strips (Rs 882) pack a punch to skin that suffers from clogged pores. If you're travelling, look out for the Tatcha Water Cream your skill will absolutely love it!
If you're wondering what the Korean beauty trend is all about, check out this post on the 10 step Korean Beauty Routine.
Featured Image: Instagram