A whole new world opens up when you start college. New place, new possibilities. This is the time you discover and rediscover yourself and a major shift happens in your fashion choices because your wardrobe becomes your canvas. You’re all about experimenting, with looks, trends and yourself. And if there’s one thing that you always need while you’re at it, is your squad. Be it for fashion or relationship advice, they always have your back!
Keeping this in mind, Ginger by Lifestyle, a much-loved fashion brand for young girls, launched a first-of-its-kind initiative #GingerCampusSquad in association with POPxo. As a part of this campaign, girls from across the country get a chance to represent the brand in their respective colleges and capture their favourite fashion moments with their squad. They also get to be on camera and win goodies!
The #ImperfectlyPerfect campaign encourages fashionistas to embrace their true self. To highlight this, Ginger hosted events in Bengaluru and Delhi with fun games, good food and styling sessions by Plixxo Super Bloggers Kritika Khurana and Sejal Kumar.
At the event, girls posed with cool props at the photobooth and participated in various fun contests. They also talked about their everyday challenges, aspirations and motivations while chalking out everyday fashion hacks. Things got super exciting when Ginger introduced a contest for the influencers, who picked up clothes from the style booth and created different looks, leaving the floor open for five lucky winners to win awesome Ginger goodies!
The highlight of the event was the masterclass with Kritika and Sejal, who shared their journey along with some of their go-to style tips with the latest Spring Summer collection by Ginger.
Ginger Campus Squad is a fun and engaging event for every girl who likes fashion. You can also be a part of it by registering on the website. Not only will you get to win some super cool Ginger merchandise but will also get to be a member of the coolest squad of girls in your college. And if you love to be in front of the camera, then you also get to be a part of the amazing Ginger videos. Super cool, isn’t it?
*This is a sponsored post for Ginger.