Take a break from endlessly scrolling through 9GAG posts and stalking resident yummers Rahul Khanna on Instagram cuz’ we found a new obsession for you! Instagram is also home to a number of private labels that offer chic clothes and accessories in just one click. Product lookbooks are available on their feeds for you to browse and place an order with, they are accessible through DMs, WhatsApp and some even on a website. We put together a wholesome list of brands offering shoes, clothes and accessories, in styles that you may not find anywhere else. From stores that will customise your evening gown for you to accessories that look like they belong in a fairytale, find your nearest Wifi because you’ve got a lot to check out!
Sewbery is a private label where clothes like dresses, tops, gowns and much else are made from scratch according to your personal measurements and desired look. The fabrics are premium and available styles trendy, even covering some of the latest celebrity looks. A custom-made shopping store where you can personalise outfits as per your size as well as body type and comfort level, this Insta store will cut down your trips to the mall!
POPxo Recommends: Narrow Strapped Flared Gown- Dusty Blue for Rs 3,899. Buy it here
Looking to quickly stock up some summer essential talking tees? As suggested by the name, Edgy Essentials has all the slogan and graphic t-shirts to express every emotion you can think of! A personal favourite of resident cool girl Kritika Khurana, you just have to drop a quick DM or Whatsapp to get your own fun or sarcastic number!
Sassy knick knacks to go with all your solid casual and smart formulas, The Red Box was the first to bring 3D quirky jewellery, accessories & other fashion products in the country. Their unique, contemporary, super fun designs and highly affordable prices give them a youthful charm that is hard to miss. While you are shopping, do check out their charm bracelets, word art hoops and pop art collectables.
POPxo Recommends: Crystal Disc Earrings for Rs 699. Buy it here
If you thought ‘That's a cool brand name!’ wait till you check out its merch. A brand book with totally cool eyewear, you are sure to find here a summer shade that suits you the best. Featuring all the currently hyped styles like the unibrow, clear and gradient sunglasses in amazing prices, we have our shopping list ready already.
Starting in 2013, this jewellery label has been bringing ‘ramp glam’ into bling boxes for a while now. The collection is heavy in pieces adorned intricately with imprints of Roman figureheads, big uncut Swarovski stones and embellished with bejewelled porcelain florals. Shopping for all you dainty tassels and extravagant danglers from this gem of a brand (pardon the pun!) will be a walk in the park!
The 90s inspired chunky boots and sleek velvet tops are the first things to greet you at this label’s feed. Priced at almost ridiculously affordable numbers, this brand will be your go-to street style hub on Instagram! Both clothing and accessories can be expected out of this feed, just make sure to keep an eye out for new styles posted by them, cuz’ boy do they post so many!
Chances are you have already heard about this brand, some of your favourite bloggers have donned their clothes more than once. Separates that are tailored to a ladylike sense of style, whether it is occasion or active wear, this brand’s catalogue is a vision in colours, prints and textures. Don’t forget to check out their adorable set of pearl embellished and satin mules!
POPxo Recommends: Floral Printed Off Shoulder Dress for Rs 1,200. Buy it here