Who Decided The Scrunchie Is Cool Again?

Who Decided The Scrunchie Is Cool Again?

This. Is. Not. A. Drill. Looks like the long dead, but popular, 80s trend has been resurrected. From Instagram-friendly millennials to seasoned actresses, the world is embracing the hair accessory with open arms. Don’t know about you, but I’ve grown up watching Karisma Kapoor and Sridevi prancing around with ponytails secured by brightly-coloured scrunchies. It’s no wonder the trend was banned by the fashion industry as soon as the 2000’s came around.

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These oversized hair ties were everywhere, from Bollywood to Hollywood and beyond. I reckon it all began with Madonna, the queen of 80s pop. Her messy-hair-and-scrunchie style was the ultimate stamp of ‘cool’, wasn’t it? As crazy as girls were about this trend back in the day, some of us living in 2018 believe that it should stay there.


This is why the accessory was recontextualised as ‘hair clouds’ - even though it retains the same old shape and form, the designs and vibe, both are way different than before. And that’s why I can say, the scrunchie is BACK, and I’m not mad.

It started with Instagram’s It girls and moved on to Hollywood’s hipster hotties. The game changer was designer Mansur Gavriel kicking the obsession up a notch with his AW 17 show at New York Fashion Week. Think pastel shade and polka-dotted scrunchies on edgy, loose ponytails. And they’ve been cool ever since!


Exhibit A, Selena Gomez keeps it fresh with a statement half bun-fishtail braid, featuring a black fluffy scrunchie. The 20-something singer-actor looks super chic by combining the big hair with a red lip and turtleneck (also another ‘ugly’ 80s resurrection). Supermodel Karlie Kloss also sticks to black but goes velvet for a red carpet appearance. To keep it snazzy like Karlie, go for these:

POPxo recommends: Accessorize Set Of 3 Scrunchies (Rs. 381) by Accessorize

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Kim K’s approval is like the Midas’ Touch. If it’s on her, it’s gold, and we all know it. Check out Bella Hadid put a sporty spin on her white scrunchie. That should be motivation enough to work out this week, shouldn’t it? If you’re a plain jane like these gals, you’ll love these:
POPxo recommends: Chambray Denim Scrunchies (Rs. 149) by Forever21

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J. Lo and Rita Ora spice it up with prints and bright colours. Turn a basic look around in literally 5 seconds. The possibilities with these are plenty! Different materials, embellishments and sizes… So much to play with! If you’re a statement maker, you need this tasselled pair:
POPxo recommends: Tassel Charm Hair Tie 2pcs (Rs. 320) by Shein

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