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Future Of Fashion: Brands That Sell Sustainable Clothing In India

Future Of Fashion: Brands That Sell Sustainable Clothing In India

Last month Fair Trade Forum - India hosted a fashion show titled 'Style me Sustainable', where garments manufactured from organic sources and fair processes were featured. The event is one of many such initiatives taken by the Indian fashion industry to shed light on the importance of slow and sustainable fashion. Earlier this year, the Lakme Fashion Week promoted brands with the same message and aesthetic through their ‘Sustainable Fashion Day’.  


We found a few brands that weave their entire collections with the philosophy of sustainable, organic and environment-friendly garments. Using different techniques and fabrics to create an end product that is eco-friendly, born from organic farming and extremely stylish in its aesthetics. Each one poles apart from one another, here are 5 Indian brands whose sustainable clothing line you need to know about for a better tomorrow.


1. No Nasties




 

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At it’s core, a No Nasties garment is a labour of love. Grown from organic seeds on fair trade farms where synthetic pesticides and GMOs are strict no, the garments are processed in factories that are governed by sustainability norms. Laden with offbeat nature-inspired prints and fresh silhouettes, this brand is a minimalist’s dream!


Love the handkerchief hem Nyiri dress? Get the look for Rs 3,199. Buy it here


2. Upasana




 

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A collection that speaks volumes about artistic depth, Upasana is a vision of conscious fashion. Involved in fabric and weaving projects with artisan families of Madurai and Varanasi, from garment to packaging, the brand uses all organic materials. Boasting a catalogue ranging from monochrome textures to bright colourful compositions, there is something for every woman here!


Accessorise your ethnic wear with this gorgeous Varanasi stole from Upasana, get this indigo number for Rs 3,500. Buy it here


3. Doodlage




 

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Featured on Sustainable Fashion Day of the Lakme Fashion Week 2017, this label wowed audiences with its eccentric patchwork, textures, embroideries, panels, washes and shapes. Gaining quick favour with celebrities, most notably Taapsee Pannu, this brand works on the idea of up-cycling fabrics. Eco-friendly fabrics, use of leftover discarded textile from large manufacturers and sourcing from fabrics left unused by other retailers post-cutting are some ways in which they are able to achieve this feat.


Layer up for the winter with this Denim Striped Patched Blazer, available for Rs 7,500. Buy it here


4. Ethicus




 

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With the distinction of being ‘India’s first eco-friendly and sustainable fashion brand’, it was established in 2009 with the aim to revive the rich local hand weaving traditions. The collections consist of saris, blouses, kurtas and dresses in subtle natural colours that are sure to catch a lot of attention!


5. Chola The Label




 

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Made completely out of post-consumer waste, this brand’s collection is a symphony of black, white and checks with draped elements on contemporary, asymmetrical garments. Comprising of Sonakshi Sinha’s favourite pair of trousers, this brand’s collection is a monochrome genius.

Published on Dec 9, 2017
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