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When Hip Hop Meets Fashion – Our Top Picks From The Famous Suede Gully Video!

When Hip Hop Meets Fashion – Our Top Picks From The Famous Suede Gully Video!

We love the wave of desi-fication which creates indigenous content, which is why we can’t help gushing over the new Suede Gully video. This new campaign is celebrating 50 years of the PUMA Suede and the three pillars the shoe stands for – sport, hip-hop and street style! It’s everything that hip-hop is made of. It’s fierce, it’s catchy and it’s something that you just have to watch right now. Incase you have not seen it before, you should know that this video brings out the true essence of the streets of India where our Indian culture meets swag. Why do I say this? This PUMA video has rap in four different languages (Hindi, Khasi, Tamil and Punjabi) and each one is in sync with the previous one. From art, dance and music, there is nothing that this awesome video does not have. Watch it here:

While there is nothing that we did not love, but what caught our absolute attention is the styling. Athleisure is a trend that has taken the world by a storm, we just can’t get enough of it. Baggy pants and a tank top are every girl’s go-to at times and there’s nothing more comfortable than that. Pair that with the PUMA Suede, and you’ve got yourself the perfect get-up. Whether you’re heading out for a run or for a drink with the girls, picking the right sneakers can make all the difference to your look. We’re not the only ones obsessed with the PUMA Suede – from The Beatles to Kylie Jenner, it’s hard to find a cultural pop icon who doesn’t own a pair.

suede gully video inside

Athleisure is effortless, it’s casual and it’s the most preferred style these days. Look at Mukti Mohan in the video with her effortless athleisure style. We are in love!

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Bharat Gupta the stylist behind this awesome video had to say something similar to say, “athleisure is a trend that is growing everyday. It is definitely the next big thing. It’s only because people seek comfort these days and this form of dressing. It is definitely comfort and luxury.” he said. Your daywear and nightwear are almost same but how you style them makes it different these days, which is why you will also spot the majority of celebrities wearing it”, he adds.

We asked him his idea behind dressing each artist up for which he said – “I wanted to dress them up in a way that it looked relatable yet out-of-the-box to our audience” “We knew all these 38 artists personally and wanted to bring out each one’s personal style in the video. Hence showcasing the ‘gully’ culture with PUMA’s new collection” he added.

What a masterpiece, we say!

*This is a sponsored post for PUMA

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11 Dec 2017

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