Indie Brands That'll Make You Stop And Shop

Indie Brands That'll Make You Stop And Shop

How grateful are we for Instagram! As a major source of fashion, beauty, lifestyle and everything trending, the platform has become our daily dose of what’s up with the fashion world. Indian brands, especially the indie labels, have certainly made the most of this opportunity, putting their recent collections and inspiration stories on their feeds for followers to rejoice in. It has certainly opened up a new pipeline of conversation between brands and consumers, facilitating easier reach and shopping avenues.

It is certainly a sight to behold when new indie labels pop up on our feed with their quirky designs or when you stumble upon a new brand’s page that makes the cutest bags! We scrolled miles through our feeds and curated a list of our favourite Indian brands that are stealing the scene right now. Our love for these lone rangers goes beyond the bounds of superficial admiration, read on to find out why!

1. The Jodi Life


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Co-founded by fashion stylists, Gauri Verma and Karuna Laungani, the Jodi collection mirrors the many trips the designers take seeking inspiration. The brand’s mission is to work with authentic Indian textiles and hand-block printing artisans. Gorgeous variations in vibrant colours, botanic prints and affordable prices are this brand’s forte. You are sure to find your pick of fresh apparel or accessory under the Jodi label.  

Love this offbeat Jodi look? Get the Tashkent Lehenga Set for Rs 18,899. Buy it here

2. Bhane.


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Founded in 2012 by Anand Ahuja, the brand has been around for quite some time now, making subtle statements in its solids and stripes. The Bhane contemporary outlook on style and life is what drives the collections the be an eclectic bunch of fun, high-quality garments. Our favourite fashion girl Sonam Kapoor doesn't seem to get enough of Bhane then why should you?

Looking for a happy spring Bhane number? Get the look with this Bhane circle skirt for Rs 2,700, buy it here.



A post shared by OLIO (@the.olio.stories) on

Designers Aashna Singh and Sneha Saksena brand is a story written in geometric patterns, simple shapes and functional silhouettes. If you are someone who likes their outfit to do all the talking, be sure to check out this brand’s collection. We bet you haven't come across a Rosé hued glitzy angarakha with other Indian brands before!

Get the glamorous indie labels look with this Chamma Chamma Angrakha! Available for Rs 2,700, buy it here

4. The Summer House

Timeless silhouettes, chic separates and quality fabrics are statement galore with this brand! Boasting a distinction of using all natural fabrics that are put together in-house artisans reflects on the collection’s overall aesthetic and is a sight to behold with its dainty prints and solid colours. Want to stand out with your indie labels workwear attire? The Summer House is how you do it!

Get this green flared dress for Rs 4,000, buy it here.

5. Tjori


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Regional handicrafts have been a thing of admiration and inspiration for Indian brands for ages. Just ask Tjori founder Mansi Gupta, whose brand is an outlet for its consumers to express their love for genuine indie labels and homegrown products. From ajrakh apparel to kalamkari handhelds, this brand’s products will make you feel like a street style goddess!

Make this indie labels bucket bag you winter vacay special! Available for Rs 2,074, buy it here

6. Anomaly

In need of well-fitted indie labels workwear basics that strikes a balance between style and comfort? Well, you search ends here! Founder Medha Khosla had this to say about the collection, “Clean design, functionality and versatility are at the core of our design process”. A product catalogue that looks like the dream summer wardrobe, you are sure to become a fan of its cool blues and fine greys.

Digging the kimono inspired Indian barnds top? Get the look with this wrap top for Rs 4,200. Buy it here



A post shared by Suhani Parekh (@misho_designs) on

A jewellery brand we have been crushing on for a while, MISHO’s minimalistic and modern designs are a definite sight to behold. Taking inspiration from mid-century art and architecture, the brand’s quirky designs are sure to add the much-needed standout detail to your regular day-to-day ensembles.

Loving the crushed landscape inspired indie labels studs? Get the look for Rs 16,200, buy it here.