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Time to Experiment: M.A.C Launches ‘Magic Mirrors’ That Let You Try Make-Up, VIRTUALLY!

Time to Experiment: M.A.C Launches ‘Magic Mirrors’ That Let You Try Make-Up, VIRTUALLY!

M.A.C cosmetics are among our hot favourites, and while we’re always excited to enter a store and try on various products, here’s something that will make you want to run into a this brand’s stores right away! In a recent announcement, M.A.C disclosed that all their stores will have ModiFace-powered “magic mirrors”, to allow its customers to try on make-up, VIRTUALLY!  


There will be a total of 29 eye looks to virtually try on and the technology they will be using will ensure the looks are as real as they can get. This is because these looks will be mapped to your face 30 times per second! Sounds impressive, doesn’t it?


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According to Popsugar, these mirrors will be hitting the M.A.C stores in the USA soon, and they can be expected in other stores globally by early 2018. “We believe this will be a game-changing addition to our stores,” said Tim Tareco, SVP of Global Creative, Visual Merchandising & Store Design, M.A.C.


So, instead of swiping and wiping multiple lip shades, feel free to get creative with these magic mirrors! All you will have to do is sit on a chair in front of these dreamy mirrors.


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M.A.C is not the first to do this. Charlotte Tilbury started out with these “magic mirrors” a year ago and their full range of make-up products was available to try on virtually. At the time, Jonathan Chippindale, CEO of Holition, the company that built the technology, told Forbes, “We needed to clearly understand how make-up is applied and only then could we start to create this digitally and make the virtual look as realistic as possible." 


POPxo spoke to Chirag Grover, Lead Branding & Digital Designer, Holition, about this concept and how it helps us make-up lovers. “This concept is referred to as virtual cosmetics that tracks your face and virtually applies make-up on it. This mirror is not just a gimmick, it’s a great marketing and sales tool. You can virtually go through the entire product catalogue without actually trying products, helping a consumer efficiently select products."


Since this is yet to launch, we thought we’d share our favourite picks from M.A.C. Grab these NOW:


1. M.A.C Eye Brows - Spiked (Rs 1,400) will define your eyebrows and how!


2. Get an even-toned, luminous finish with the M.A.C Studio Fix Fluid SPF 15 - NC20 (2,700).


3. M.A.C Retro Matte Lipstick - Ruby Woo is a classic red that will make your pout stand out (Rs 1,650).


4. Hydrate your face and make your make-up stay on longer with the M.A.C Prep + Prime Fix+ (Rs 1,800).


5. M.A.C Foundation Brush - 190 (Rs 2,800) will blend the product like a dream!


Featured Image: Shutterstock

Published on Nov 22, 2017
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