Gucci

The New Gucci Intense Mascara Campaign Is As Deep As Your Love For Make-Up!

Chhavi Porwal

Senior Trending Writer

You know what delights us all as make-up lovers - primer, foundation, concealer, eyeshadow, eyeliner and then comes your mascara followed by the lip colour of your choice.    


But it’s about to get ‘intense’, ladies.


Gucci has given us enough to be excited about already with their Gucci Bloom fragrance, which we can’t seem to get over. The brand has filled the runway and our dream wardrobes with countless blossoms and shimmery designs over the years. And now, it’s time for the mascara of the season. If you are a big mascara hoarder, this might be a lit moment for you.


Gucci has taken the lead and is winning our hearts with their recently released campaign video for the new Gucci Intense Volume Mascara. Shot by Petra Collins, who has also worked with the design house on Gucci Blooms, this film shows a model getting ready for the photoshoot in Gucci’s signature Felt Hat in Veil and the effort and depth that goes into that microsecond when the eye make-up is being done, it’s pure artistry.


The video is set to ‘Into Black’ by Blouse.


Art directed by Christopher Simmonds, this moment from Gucci backstage makes you feel like you yourself are a part of it and that’s impressive. As Alessandro Michele himself quotes, “Beauty is an open space but very sacral, very personal”   


@Gucci has been dropping hints about this campaign on their Insta for a while, but we finally have the whole picture.










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The last time we saw that spellbinding dress from Gucci’s pre-fall 2017 collection was on Italian actress, Stella Egitto at Venice Film Festival. We’ve had our eyes hooked to that one since then.


Be it minimal or heavy, make-up is absolutely incomplete without grooming those long lashes. The deeper and darker it is, the better it looks. So, if you’ve been on the hunt for your dream mascara, Gucci is here with a perfect one. This new Intense Volume Mascara is pigmented in a black ink shade to give your lashes an intense and defined look. Its formula is created to add thickness, lift, volume and separation and we’re in love with it. It’s priced at Rs 2,180.


Intense, isn’t it? Accept it, you want to grab one for yourself. Well, for now, this product is available at Gucci.com but as we wait for #GucciBeauty to groom our lashes in India, get yourself these luxe mascaras that we picked for you, you’ll love them and you can add these to your beauty basket right NOW,     


POPxo Recommends:


Black Magic: Chanel Le Volume De Chanel Mascara - #10 Noir 6g (Rs 7,050)


Black & Beautiful: Sephora Outrageous Volume Dramatic Volume Waterproof 15ml (Rs 1,340)


Proof of Passion: Make Up For Ever Aqua Smoky Lash Waterproof Mascara 7ml (Rs 2,330)


Define The Lines: Sephora The Mascara - Volume, Length And Definition 9ml (Rs 1,870)


Fine Couture: Givenchy Noir Couture Volume Mascara 8g (Rs 2,925)


Fully Fantastic: SHISEIDO Full Lash Volume Mascara (Rs 2,400)

Published on Sep 14, 2017
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