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Did you know that NASA commissioned Jockey to design undergarments for the first manned mission to the moon in the 1960s? Or, that when in 1876 Samuel Thrall Cooper founded S.T. Cooper & Sons, a predecessor of Jockey, the company only manufactured socks?
Girls, from our adolescent years, the thought of innerwear has been synonymous with Jockey, they’ve always helped us feel sexy and confident, inside and out. Even our workouts are incomplete without our Jockey Active Gear. It is Jockey or nothing really. But did you know that they only started making underwear for women in 1982?
From inventing the first men’s briefs in the 1930s to being part of the official wardrobe of the British Olympic Team in 1948 and now selling in 140 countries (including India), the company has had an incredible journey with lots of milestones. You have a chance to see memorabilia from these milestones at an incredibly unique museum pop up in Mumbai next month.
Come be part of The Jockey Historical Walkthrough in Mumbai at the High Street Phoenix from September 7 to September 10. This is where you get to travel back in time and see where it all started. See cool vintage pieces, their greatest innovations, ad campaigns, brand messages, and more. After all, how often does one really get to see such a unique exhibit! Guys, you shouldn’t miss out on this one!
*This post is in association with Jockey.