Senior Fashion Writer
While fast fashion has taken the front row and everyone is busy hoarding on one trend after another, there are a few sustainable fashion brands trying to play the game differently. Here are 10 designers and their disruptive labels that will let you shop without guilt.
Ka Sha by Karishma Shahani reinterprets fabric by blending an urban style with handicraft talent in India. The label is inspired by our multilayered culture and creates collections that are trendy, earthy and relevant. Think beautiful mul cotton with tassles made by craftswomen using thread on a clattering handloom. You can shop Ka Sha at Pernia’s Pop Up Shop and Ogaan.
A full moon, a lunar eclipse, and a new Nicotides all washed in today. Nicobar's latest edit takes you on a journey along the silk route, deep into the heart of the orient, complete with pagodas, palms, peaches and peonies. Whether it’s classic chinoiserie, ruby red and jade hues, or lots of gorgeous grays ranging from slate to thundercloud, and (of course) dragons, the edit is dotted with eastern influences married with their distinct tropical motifs—hello palm trees and pineapples. Modern and playful, there’s lots here to fit beautifully into your home and your wardrobes. Nicobar’s new season might be rooted in China’s vastly inspiring history, but extends all the way up into the cosmos, and to the moon and stars. We’re merging historicist inspirations with modern styling, borrowing from chinoiserie traditions as much as the constellations and punctuating journeys to East Asia with stargazing. Our palette is darker and suited to a season that spans the sun, celebrations, midwinter, and the seaside; find shiny licorice black, inky navy, and rich crimson as well as graphic checks and dramatic florals, all in our signature fabrics, from featherlight chanderi and silky mashru through to silk-cotton, poplin, and knit. Nicobar’s new season launches today, and we’re off to China. www.nicobar.com
Nicobar, launched by Good Earth as a sustainable premium clothing and home decor brand is so much more than just fabric and prints. We like how they blend culture and craft. In a world of fast fashion, Nicobar breaks the norm and emerges as a brand that is stylish yet whimsical.
#cottoniscool | @smritiiraniofficial @smritiirani_in @ministryoftextiles India initiative | #madeinindia Let's all wear more cotton & read the care labels | Featured here button down midi in 100% cotton #summer
Shift’s brand rationale comes from a passion for conservation and an eco-friendly approach to business. Nimish Shah, the genius behind Shift, uses a variety of sustainable materials, end-of-line fabrics and conscious pattern cutting to reduce factory waste. The collections at Shift are fashion-forward and have already been sported by celebrities like Sonam Kapoor and Kriti Sanon who love the brand!
Kriti Tula founded Doodlage after graduating from NIFT. Doodlage is known for upcycled clothing- making clothes from waste, factory waste in particular here. Their collections are designed based on the waste that they collect from all these factories. Which is why every garment is unique in its design and function. Doodlage believes in a zero waste policy and hence leftover fabric and more is often used to make fringes, buttons or beads.
Dream of the great escape, explore the collection of our most effortless ethereal styles under the sun. Our head-turning, goddess-inspired pieces have a way of making every woman feel happy, beautiful, strong and confident. BrainflowerXWooplr Coming soon on @wooplr and on our very own website. Stay tune with Brain Flower 🌻 #newlook #comingsoon #brand #clothing #applique #handmade #embrodiery #cotton #love #like #share #picoftheday #brainflower #makeinindia #madeinindia
Romantic silhouettes and an Indie vibe are in abundance at Brainflower. The brand believes in an ethical way of life and thinks there is no better way to express art than to wear it yourself. The trendy yet classic designs and affordable price makes Brainflower a brand worth trying.
Anita Dongre was in the news just recently as she opened her first store in New York. It came as a surprise to everyone familiar with her other brands that she chose to open her first store in the US for Grassroots, her sustainable clothing brand, instead of AND. A part of the proceeds from every collection of the Grassroot label goes to the artisans who have made the garment.
Bodice explores reinvention of classics through modern tailoring and Indian textiles. At Bodice, transitional wardrobe staples are developed through innovation and sustainability, automatically making them evergreen. After graduating from London College of Fashion, Ruchika founded Bodice in 2011 and has grown the brand consistently.
Eka in Sanskrit means ‘one’ and signifies the singular effort of many individuals. The brand wants to bring together eastern and western sensibilities by using in house made textiles, favouring the beauty of natural fibers. The brand aims to create a timeless wardrobe that can be worn as separates or layers. The earthy vibe of their garments makes us a big fan of Eka!
The fast fashion brand H&M too has its own line of sustainable clothing. The brand is working with a bunch of sustainable materials and embellishments for their conscious line. H&M made the Bionic dress from old plastic bottles, pushing the boundaries of sustainable fashion by using waste material as a raw material. The collections have feminine silhouettes and a trendy touch that makes these clothes just the right kind to add to your closet!
we ❤ @akanksharedhu wearing floral printed cotton dress with sequine embroidered yoke from péro forbidden garden spring-summer 2017 for @idiva feature '31 days of summer' styled by @hardlyevertranquil & @spill_the_sass, photographed by @anubhav_sood #peopleofpero #forbiddengarden #ss17 #31daysofsummer #handmadewithlove #floral
Pero, the label means ‘To Wear’ in Marwari is an Indian label started by designer Aneeth Arora. The label is for the bohemian, free and traveller soul who loves everything organic. The designer uses organic cotton and intricate embroidery techniques that defines the aesthetic of Pero. They believe in creating garments with love and hence, the ‘handmade with love’ tagline! Even their workplace is green and rather eco friendly. You can shop the collection here.
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