While fast fashion has taken the front row and everyone is busy hoarding on one trend after another, there are a few sustainable fashion brands trying to play the game differently. Here are 10 designers and their disruptive labels that will let you shop without guilt.
1. Ka Sha by Karishma Shahani
Ka Sha by Karishma Shahani reinterprets fabric by blending an urban style with handicraft talent in India. The label is inspired by our multilayered culture and creates collections that are trendy, earthy and relevant. Think beautiful mul cotton with tassles made by craftswomen using thread on a clattering handloom. You can shop Ka Sha at Pernia’s Pop Up Shop and Ogaan.
Also Read 10 Awesome Accessory Brands In India
2. Nicobar by Good Earth
Nicobar, launched by Good Earth as a sustainable premium clothing and home decor brand is so much more than just fabric and prints. We like how they blend culture and craft. In a world of fast fashion, Nicobar breaks the norm and emerges as a brand that is stylish yet whimsical.
Also Read 12 Sustainable Fashion Brands Available In India
3. Shift by Nimish Shah
Shift’s brand rationale comes from a passion for conservation and an eco-friendly approach to business. Nimish Shah, the genius behind Shift, uses a variety of sustainable materials, end-of-line fabrics and conscious pattern cutting to reduce factory waste. The collections at Shift are fashion-forward and have already been sported by celebrities like Sonam Kapoor and Kriti Sanon who love the brand!
Also Read 11 Top Western Wear Brands In India
4. Doodlage by Kriti Tula
Kriti Tula founded Doodlage after graduating from NIFT. Doodlage is known for upcycled clothing- making clothes from waste, factory waste in particular here. Their collections are designed based on the waste that they collect from all these factories. Which is why every garment is unique in its design and function. Doodlage believes in a zero waste policy and hence leftover fabric and more is often used to make fringes, buttons or beads.
5. Brainflower
Romantic silhouettes and an Indie vibe are in abundance at Brainflower. The brand believes in an ethical way of life and thinks there is no better way to express art than to wear it yourself. The trendy yet classic designs and affordable price makes Brainflower a brand worth trying.
6. Grassroot by Anita Dongre
Anita Dongre was in the news just recently as she opened her first store in New York. It came as a surprise to everyone familiar with her other brands that she chose to open her first store in the US for Grassroots, her sustainable clothing brand, instead of AND. A part of the proceeds from every collection of the Grassroot label goes to the artisans who have made the garment.
7. Bodice by Ruchika Sachdeva
Bodice explores reinvention of classics through modern tailoring and Indian textiles. At Bodice, transitional wardrobe staples are developed through innovation and sustainability, automatically making them evergreen. After graduating from London College of Fashion, Ruchika founded Bodice in 2011 and has grown the brand consistently.
8. Eka by Rina Singh
Eka in Sanskrit means ‘one’ and signifies the singular effort of many individuals. The brand wants to bring together eastern and western sensibilities by using in house made textiles, favouring the beauty of natural fibers. The brand aims to create a timeless wardrobe that can be worn as separates or layers. The earthy vibe of their garments makes us a big fan of Eka!
9. H&M Conscious
The fast fashion brand H&M too has its own line of sustainable clothing. The brand is working with a bunch of sustainable materials and embellishments for their conscious line. H&M made the Bionic dress from old plastic bottles, pushing the boundaries of sustainable fashion by using waste material as a raw material. The collections have feminine silhouettes and a trendy touch that makes these clothes just the right kind to add to your closet!
10. Pero by Aneeth Arora
Pero, the label means ‘To Wear’ in Marwari is an Indian label started by designer Aneeth Arora. The label is for the bohemian, free and traveller soul who loves everything organic. The designer uses organic cotton and intricate embroidery techniques that defines the aesthetic of Pero. They believe in creating garments with love and hence, the ‘handmade with love’ tagline! Even their workplace is green and rather eco friendly. You can shop the collection here.
