high street fashion

High Street Fashion For Less? 9 Indian Brands To Check Out!

Sumona Bose

Fashion Writer

When strolling through the aisles of Zara and Forever 21, don’t you get a craving for fresh designs? Sure, high street fashion is an outlet that takes aspirational fashion to approachable fashion, with new designs available at affordable prices. Well, we think it’s time to talk about the best Indian high street fashion brands out there. Go ahead and stock up on some trendy clothes without putting a dent on your savings!




1. Rheson



 

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Sibling powerhouse Sonam and Rhea Kapoor’s combined brainchild Rheson has been making waves recently. The collection is dominated by delicate prints on flowy dresses, feminine tops and some offbeat ethnic numbers. The look of the brand is an honest portrayal of Sonam’s chic personal style and we love them for it!




POPxo Recommends: Rheson Womens Deep V Neck FriYay Dress (Rs 2,699), Rheson
Womens Hardcore Kimono Sleeves Printed Top
(Rs 1,399)


2. AND



 

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Under the umbrella brand, House of Anita Dongre Limited, AND has been around for a while now. The brand has been a constant with western wear that comfortably combines formal and evening wear. Their collection defines power dressing and will have your workwear attire needs covered!


POPxo Recommends: And Red Embroidered Shift Dress (Rs 1,500), And Orange Solid Kurta (Rs 2,199)




3. StalkBuyLove



 

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The (relatively) new e-tailer fav, StalkBuyLove comes closest to Zara’s style. Their collections are inspired by celebrities, European catwalks and high-end luxury labels. The styles are fresh as the merchandise has a low shelf life on the website and gets sold out quickly.


POPxo Recommends: Floral Alicia Ruffled Cold Shoulder Top (Rs 1,099), Black Danny Embroidered Top (Rs 1,299)




4. All About You From Deepika Padukone




We have Myntra to thank for this fun collection from fashion icon Deepika Padukone. The brand puts a easy-to-wear twist on kurtas, suit sets and other ethnic favs. You will also find smart maxi and shift dresses, with the designs going head to head with the latest trends.


POPxo Recommends: All About You From Deepika Padukone Beige Embroidered Kurta (Rs 1,749), All About You Women Peach-Coloured Solid Bardot Maxi Dress (Rs 1,749)




5. Bhane



 

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The street style ingenieurs are ahead of the curve with their solid apparel that look like something out of a high-end designer catalogue. The pastels are beautiful and that combined with breathable comfy fabrics - the collection is a much needed addition to your wardrobe.


POPxo Recommends: Bhane Oversized Jacket (Rs 1,430), Bhane Boyfriend Jeans (Rs 1,840)




6. Quirk Box



 

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The mad-hatters over at Quirk Box are all about bold prints, colour-block patchwork and bright hues turned up to the max! They showcase a range of sarees to shift dresses and jackets to swimwear, there is something here for everyone.


POPxo Recommends: White Viscose Crop Shirt By Quirk Box (Rs 1,895), Yellow Chanderi Silk Regular Shirt By Quirk Box (Rs 2,295)




7. MasabaXFabAlley Misprint



 

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From Indian fashion industry’s BAE Masaba, the Misprint collection is for the girl who likes to stick to a casual sleek look. From floral to polka dots and graphic, this collection will ignite your love for prints! And did we mention they have some badass dungarees under their belt as well?


POPxo Recommends: MasabaXFabAlley Dragonfly Off-Shoulder Dress (Rs 2,500), MasabaXFabAlley Aztec Scuba Skater Skirt (Rs 2,400)




8. Femella



 

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Femella ushered into our lives with their awesome range of stylish yet functional clothes. Their designs are simple and accessible. Check out the brand for a diverse range of separates, outerwear and dresses.


POPxo Recommends: Femella Women Black Georgette A-Line Dress (Rs 1,752), Femella White & Blue Printed A-Line Dress (Rs 2,042)


9. Jealous 21






The idea of customised size jeans was a novelty in India up until Jealous 21 came around. The brand offers a range of measurements that best suits your needs and gives you that perfect fit.


POPxo Recommends: Jealous 21 Women Blue Hottie Slim Fit Mid-Rise Mildly Distressed Stretchable Jeans (Rs 2,299), Jealous 21 Women Blue Solid Denim Dungarees (Rs 1,999)

Published on Aug 31, 2017
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