Sabyasachi Mukherjee Launches His Jewellery Line! | POPxo
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Sabya Launches His *Jewellery* Line And We CAN’T Keep Calm

Sabya Launches His *Jewellery* Line And We CAN’T Keep Calm

Sabyasachi Mukherjee is the undisputed king of bridal couture and a name that is on every bride’s wish list. For decades now, Sabyasachi has charmed us with his aesthetic designs and wearing a Sabya on her wedding day is pretty much, every bride’s ultimate dream. And this season, the designer has announced the launch of his jewellery line.




 

On a sultry summer afternoon, our crew of 74 descended upon Rambagh Palace Jaipur, the elegant home of Maharani Gayatri Devi. The next 6 days were a frenzy of organised chaos. Sound… light… drones… ACTION! Peacock calls at 4 am with Jamaican Blue Mountain coffee, hair and make up at 5 and the first act from 6 am onwards. Stacks of clothing being wheeled in along side boxes of jewellery, whilst muffins and croissants that made their way to the breakfast tables, were quite the order of the day. A myriad of activities were happening simultaneously in perfect orchestration. Hair being braided, eyes being smeared with kohl, tissues being unravelled, finest silks being unrolled, lights being set up, coconut water being served, cameras being perched on trolleys, vintage cars being towed in, gardens being spruced and props being diligently placed in picture perfect locations. The Sabyasachi Autumn-Winter 2017 Couture & Jewelry Collection launches democratically on Instagram on Thursday, 20th July 9 pm IST. For friends and fans of the brand worldwide. We invite you to share the experience. Video Courtesy: Sabyasachi. Location Courtesy: Rambagh Palace @rambaghpalace #Sabyasachi #Bridalwear #DiamondJewellery #JadauJewellery #GoldJewellery #BridalJewellery #IndianDesigner #AW2017 #Couture2017 #IndianCouture2017 #TheWorldOfSabyasachi


A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on




Shot beautifully at Jaipur's Rambagh Palace, the home of the late Maharani Gayatri Devi, Sabya showcases his aesthetic skills once again with his first ever jewellery collection, proving once again why we love his designs.




 

Sabyasachi launches his own line of jewellery. He says growing up in Calcutta, there was always an unspoken pressure to hone ones aesthetic skills. His maternal grandfather, according to him had exquisite taste. The man drove a Morris Minor, commissioned silks from Varanasi and Chennai and got beautiful Art-Deco jewellery from a Bengali Babu in Manicktala. Chota Sabya used to often accompany him on these trips. “I had no choice but to imbibe my grandfather’s exquisite taste. He subtly saw to it”. Sabyasachi admits that he is very fond of jewellery, almost a tad sentimentally. So it has always disappointed him that he could never find the right jewellery for his clothing when he used to dress up his brides. He envisioned them in strong mathapattis and pahadi naths but most jewellers were making an apology of a tikka and a nose pin. The brand takes credit for making both these items a must have amongst all Indian brides in today’s times. “Indian jewellery is beautiful, arrogant and strong and very individualistic. It’s my mission to bring it all back, in all its former glory. And I will not rest till it’s done”. The Sabyasachi line of jewellery launches democratically on Instagram on Thursday, 20th July 9 pm IST. For friends and fans of the brand worldwide. We invite you to share the experience. Video Courtesy: Sabyasachi. Location Courtesy: Rambagh Palace @rambaghpalace #Sabyasachi #Bridalwear #DiamondJewellery #JadauJewellery #GoldJewellery #BridalJewellery #IndianDesigner #AW2017 #Couture2017 #IndianCouture2017 #TheWorldOfSabyasachi


A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on




In this Instagram post, Sabyasachi talks about how he has always envisioned his brides in strong maathapatis and pahadi naths. In the master's own words, ‘Indian jewellery is beautiful, arrogant and strong and very individualistic. It’s my mission to bring it all back, in all its former glory. And I will not rest till it’s done”.


The Sabyasachi Autumn-Winter 2017 Couture & Jewellery Collection launches democratically on Instagram on Thursday, 20th July 9 pm IST and we can hardly wait. Are you as excited as we are?!


 


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Published on Jul 18, 2017
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