We Can’t Wait For The New H&M Collab! | POPxo | POPxo

H&M & Erdem Are Collaborating And We Just Can’t Keep Calm!

H&M & Erdem Are Collaborating And We Just Can’t Keep Calm!

H&M and their designer collaborations always take us by surprise. After Kenzo, Alexander Wang and Balmain, Erdem is the latest brand to collaborate with the fast fashion retailer. Canadian-born designer, Erdem Moralıoglu’s designs have been worn by celebrities and royalties alike! The designer’s collaboration, which is going to be themed around some of his most celebrated themes, will also mark his first ever men’s wear collection. Erdem’s known for his romantic prints and silhouettes - something we’re expecting in the new collection.

In addition to that, H&M has Baz Luhrmann (Moulin Rouge, The Great Gatsby) on board to direct the ErdemxHM campaign. Last year’s H&M ads were shot by Jean-Paul Goude.

We can’t wait to get our hands on the new collection as it goes on sale in H&M stores and online on 2nd November’17! Meanwhile, we have a teaser of the campaign directed by Baz Luhrmann for you…

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