Senior Writer & Copy Editor
We’re always looking to buy pretty, shiny, sparkly Indian wear that’s reasonable, fashionable and comfy. Most of the time, we end up shopping from the same brands, even when we thought we won’t. Well, here are 10 underrated indian wear brands with the prettiest Indian wear clothes! Lehengas, sarees, kurtas… Get shopping now, ladies!
A great brand to buy kurtis of various styles and silhouettes, this brand is inexpensive and can be shopped at the click of a button! Aujjessa, which means ‘Women of Victory’ has kurtis that are both traditional and contemporary. So you can pick the style you like the most!
POPxo Recommends: Navy And White Printed A Line Kurta (Rs 764)
Abhishti is a pret label that has colourful collections that are really pretty, trendy and easy to wear. They have a great range and are quite easy on the pocket, too!
POPxo Recommends: Yellow And Pink Kurta (Rs 699)
If you’re looking for fun, upbeat ethnic wear, this is the brand to go for. They have a variety of styles and silhouettes that will give you a stylish makeover, almost instantly. Be it voluminous anarkali suits, flared ethnic skirts or kurtis with a twist… this brand will give you endless options!
POPxo Recommends: Orange High-Low Kurta (Rs 770)
Sangria Fashions makes affordable, trendy and ready-to-wear kinda Indian wear (think lehengas, suits and palazzos). You can totally shop from their collection and get yourself a beautiful lehenga to wear for your friend’s wedding and be the most fashionable shaadi guest!
POPxo Recommends: Hot Pink And Gold Lehenga (Rs 3,200)
As the name suggests, Indie Picks is a brand that is rooted in tradition and is reviving old art forms like Kalamkari, Bagru prints and giving handwoven textiles such as Mangalkari cotton, Kanchi cotton and more. They create a wonderful range of products from jewellery, footwear to clothing! Shop what you like!
POPxo Recommends: Red And Black Mull Kalamkari Saree (Rs 1,299)
Akkriti is a fusion brand label for girls who love to explore and experiment with their look. If you want to have some fun with your style, shop from their eclectic collection and flaunt it at college or work. Most of their designs have bold prints and experimental silhouettes that are on track with the latest trends!
POPxo Recommends: Blue Printed Palazzos (Rs 1,499)
As the name suggests, silks are their forte and they do a really great job of making them! The brand is a wholesale dealer of silks and have the widest range of gorgeous sarees that you can possibly imagine. Think ethnic and you will surely agree with us that this brand lives up to all your expectations!
POPxo Recommends: Baby Pink Silk Saree (Rs 1,104)
The brand is based out of Jaipur and their USP is hand block prints. Kilol combines the unique craft of block printing with a contemporary design language while retaining a traditional touch to all their garments. They have the prettiest sarees, salwars and kurtis with a handblock print!
POPxo Recommends: Teal Green Kurti (Rs 1,060)
Lakshita is a brand we love, especially when it comes to formal Indian wear. They have designs that cater to an audience that has a more mature kinda taste. Their garments are for women who are conscious about quality, styling and finish. Their range of kurtis fit really well and look sophisticated too!
POPxo Recommends: Red Striped Embellished Kurta (Rs 1,595)
Ajio’s own in-house brand has some really unique Indian wear that you can shop at super affordable prices! They have a varied range and it is something you must exploit! If you have a trendy Indian wear fetish, this is the brand to pick!
POPxo Recommends: Red Embroidered Blouse (Rs 550)
Which brand are you checking out first?
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