An average teen in the UK spends anything between 15 minutes to an hour to get ready. I am sure it’s the same for India too! From how to wear false lashes properly to self-confidence and loving one’s body and appearance, they have ample beauty and grooming concerns.
Gillette Venus recently conducted a two-day event in London to get under a teen’s skin and help attending influencers understand the role of their skin as a complex organ, thereby reinforcing the use of quality products. POPxo was invited too :)
Day 1 comprised two workshops. The first, ‘Teens Through The Ages’ was led by Teenologist, Sarah Newton, who is a regular contributor to Huffington Post commenting on Parenting Teens, Body Image, Confidence, Mental Health and all youth related issues. She led an insightful session on the difference in psychologies and behavioural patterns of the teens, based on the decades they were born in. As an exercise, she encouraged the attendees to discover the difference in their attitudes, lifestyle and beauty regime as compared to their teenage years and helped them understand key influences in their own life. She then went on to highlight the key factors that considerably influence teenagers in today’s time.
Workshop Two, ‘Venus And All Things Routine’ was led by Gillette and Braun experts Adam Boulding and Ben Wilson, who gave an in-depth induction on the hair removal technique - shaving – and how it works well for women across the world. It was lots of fun. We got to see the different tools women have used for shaving over the years :) This was followed by an interactive session on busting myths about both these methods - does shaving make the hair grow thicker was led to a spirited debate - but the answer was a resounding NO!
Day 2 of the trip to the Gillette Research and Innovation Centre in Reading in the UK, where the attendees were taken through an interactive and informative tour detailing the research and innovation carried out by Gillette at the centre. Right from consumer insights, shave tests, understanding the need gap, designing the prototype to the finished product, the attendees were given a thorough and robust background about the making of an efficient razor. The trip was concluded with a session called ‘Let’s Get Beautiful’ with dermatologist Dr Anita Sturnham and Lou Teasdale, a makeup artist who has worked with the band One Direction. The specialists shared their knowledge on using the right tools for beauty and skincare.
Overall, it was an insightful event which focused on the need for quality products and tools in one’s life, no matter what age one is at, and thereby the relevance of the Gillette brand in the beauty and grooming industry.
This post is in association with Gillette Venus.
Published on Apr 26, 2017