We put up a meme a couple of days ago on our Facebook page, celebrating 'World Younger Sibling Day'. It said 'Tag the "adopted" one', and was meant to be funny. Unfortunately, we didn't realize that we were crossing a line. It was insensitive to all the people for whom adoption is a fact of life, our sincere apologies for this - and we promise to be more cautious in the future. That meme has now been taken down from our Facebook page, and we’ve put processes in place to ensure that this doesn’t happen again. Our thanks to all of you who took the trouble to message us and write to us pointing out where we had gone wrong. POPxo is a platform for the modern Indian woman to feel empowered, accepted and affirmed. We'll make sure that our future messages always reflect that belief.