We admit it, most of our fave high-street brands are international. That’s why every time we have to shop for a grand event or maybe even a slightly important occasion, we turn to the most fancy sounding brands we’ve always aspired to own. Well, did you know that there are so many brands that we thought were foreign but are actually not? Here’s a list of 8 Indian fashion brands you ALWAYS thought to be international, when they’re actually not. These brands are fabulous and totally Indian!
1. Flying Machine
Fun fact - Flying Machine is India’s first homegrown denim brand! It really doesn’t get more Indian than this. The brand is owned by Arvind Lifestyle and was launched in 1980. How cool is that?
Yes, that’s right. This very fancy sounding brand we all want to own a bag from, is very Indian! The name can be easily mistaken for some high end Italian brand. Da Milano means “of Milan” in Italian. Thanks to our country’s fascination with foreign brands, the brand is one of the oldest and best leather accessories brand in India.
Van Heusen is a premium fashion brand with a Dutch name. Seriously guys, that’s all that’s Dutch about this brand. Though it’s owned by an american company called PVH Group, it operates under and is licensed by Madura Fashion & Lifestyle by Aditya Birla Group in India!
Think Monte Carlo, think sweaters! The brand is extremely famous for its stylish and warm woolens, especially sweaters. The company chose an Italian name simply because of the love Indians have for foreign sounding luxury brands. The brand is a division of the Ludhiana based Nahar Group.
Don’t we all fancy a bag from HiDesign? As international as the name may sound, HiDesign is actually the name of a leather manufacturer in Pondicherry! They also provide leather goods and accessories to various other big brands worldwide.
Louis Philippe is a luxury fashion brand for men that offers apparels inspired by global trends at an affordable price. The brand is owned by Madura Fashion & Lifestyle which is a division of the Aditya Birla Fashion & Retail limited.
Allen Solly is known for their formal wear or “smart casuals” as they like to call it. Madura Fashion owns this brand as well. Within two years of its launch, the brand redefined what people wore to work with their “friday fashion” concept!
With a name like that it’s almost natural to believe that it’s an international brand. Even though it isn’t! One of the largest menswear brands in India, Peter England is also a division of the Aditya Birla group.