Remember when Zara was first launched in India back in 2010? Oh the stampede! Doesn’t that say A LOT about the craze we Indian girls have for the brand? Well, it’s time to move on. With a plethora of brands making their way into the country, we can’t stick to just one! Now that most of our wardrobes are swamped with clothes from Zara, it’s time to broaden our horizons and head to other fashion brands. Here are 10 high street fashion brands in India, you’ll fall in love with!
1. Shine Your Way Through In H&M
From sparkling evening outfits to casual day wear to cute accessories, you’ll find everything fashionable for yourself at H&M. They offer a huge range of clothes, shoes and accessories for girls who have a passion for fashion. H&M also believes in sustainable fashion and aims to maximise the sustainability in their products with time. Head to your nearest store and look your trendy best, the sustainable way!
No, you don’t have to visit London to get some Topshop style in your wardrobe! The recent Topshop-Jabong partnership may be the best thing that’s happened to the young fashionistas. The brand is a famous style setter and with their work at the London Fashion Week, it’s proven that the love Topshop has for fashion knows no boundaries. You might want to upgrade your style file with this one!POPxo Pick: Multicoloured Pants (Rs 2,318)
3. A Class Apart - Dorothy Perkins
With fashion updated on a weekly basis, there’s always more to discover at Dorothy Perkins. DP aims to provide affordable feminine fashion to its customers. They have a wide variety of clothes, shoes and accessories to choose from! We love their girly, chic and wearable style!POPxo Pick: Printed Floral Dress (Rs 2,994)
4. For A Brand New Look... New Look!
Always up to date with the latest trends and interpreting them in a way that makes it wearable for its customers, UK based New Look has something trendy for every occasion! Be it a Saturday night with friends or a usual Sunday brunch, you’ll find everything that you want to wear here. Don’t be surprised if you find something new every time you visit their website! POPxo Pick: Glitter Bar Court Shoes (Rs 2,295)
5. Perfection In Postfold
Inspired by global trends, Postfold’s mantra is simple - they wish to offer fashion that incorporates the perfect balance of quality, design and price. Affordable and versatile fashion is what you’ll get here. With amazing collaboration of Indian fabrics and some great designers, Postfold is a high street brand you shouldn’t miss!
Oasis lives and breathes print and you’ll see that in their collections. Thanks to TataCliq, we too can own Oasis in our wardrobe now! Fun, feminine and always stylish, that’s what Oasis is all about. Their design team is always on the lookout for style inspiration. That’s what makes their designs so unique and impossible to find anywhere else! POPxo Pick: Ochre Frill Drape Top (Rs 2,750)
7. Look Like A Cover Girl In Cover Story
India’s homegrown brand Cover Story offers global western wear fashion for women who like to keep up with the latest trends but dress according to their own style. The best part is that they curate trends from runways to suit Indian sensibilities. Cover Story is one of India’s few premium luxury brands that you should try! POPxo Pick: Black Tube Jumpsuit (Rs 1,596)
8. Ahead In Fashion - Boohoo
Latest looks for less, that’s Boohoo’s promise. From cutting edge designs for those who like to stay ahead in fashion to minimalist styles for the subtle ones, Boohoo has something for everyone. Boohoo also works closely with charities to make a difference! There’s no reason we won’t recommend this brand.POPxo Pick: Cut Out Star Jeans (Rs 2,495)
9. Class And Sophistication - Mango
Mango is known for its offbeat designs and originality in terms of concept and product quality. The collection at Mango is very niche and sophisticated. If you’re trying to nail the classic chic look, this brand is for you! From basics to glittery gowns, you’ll find what you want here!
Vero Moda is for fashion conscious, young, independent women who want to dress well but pay less. It breathes trends and that reflects in their collections as well! The brand has the perfect mix of essential wardrobe staples and latest trends. Their pocket friendly prices will make you fall in love with them!POPxo Pick: Ripped Jeans (Rs 2,586)Hopefully this will help you get over the "Zara" craze!Featured Image: Shutterstock