Remember when Zara was first launched in India back in 2010? Oh, the stampede! Doesn’t that say A LOT about the craze we Indian girls have for the brand? Well, it’s time to move on. With a plethora of brands making their way into the country, we can’t stick to just one! Now that most of our wardrobes are swamped with clothes from Zara, it’s time to broaden our horizons and head to other fashion brands.
12 High Street Fashion Brands To Look Out For
Love Zara but always find yourself wearing the same clothes as everyone else? Here are 10 high street fashion brands in India, you’ll fall in love with!
1. Shine Your Way Through In H&M
From sparkling evening outfits to casual day wear to cute accessories, you’ll find everything fashionable for yourself atH&M. They offer a huge range of clothes, shoes and accessories for girls who have a passion for fashion. H&M also believes in sustainable fashion and aims to maximize the sustainability in their products with time. Head to your nearest store and look your trendy best, the sustainable way! POPxo Pick:A Line Skirt (Rs 1,499)
2. Fashionista’s Favourite - Topshop
No, you don’t have to visit London to get someTopshop style in your wardrobe! The recent Topshop-Jabong partnership may be the best thing that’s happened to the young fashionistas. The brand is a famous style setter and with their work at the London Fashion Week, it’s proven that the love Topshop has for fashion knows no boundaries. You might want to upgrade your style file with this one!POPxo Pick:Multi Colored Pants (Rs 914)
3. A Class Apart - Dorothy Perkins
With fashion updated on a weekly basis, there’s always more to discover atDorothy Perkins. DP aims to provide affordable feminine fashion to its customers. They have a wide variety of clothes, shoes and accessories to choose from! We love their girly, chic and wearable style!POPxo Pick:Printed Floral Dress (Rs 2,394)
4. For A Brand New Look... New Look!
Always up to date with the latest trends and interpreting them in a way that makes it wearable for its customers, the UK basedNew Look has something trendy for every occasion! Be it a Saturday night with friends or a usual Sunday brunch, you’ll find everything that you want to wear here. Don’t be surprised if you find something new every time you visit their website! POPxo Pick:Glitter T-Bar Kitten Shoes (Rs 1,007)
5. Perfection In Post Fold
Inspired by global trends,Postfold’s mantra is simple - they wish to offer fashion that incorporates the perfect balance of quality, design, and price. Affordable and versatile fashion is what you’ll get here. With the amazing collaboration of Indian fabrics and some great designers, Post fold is a high street brand you shouldn’t miss!
India’s homegrown brandCover Story offers global western wear fashion for women who like to keep up with the latest trends but dress according to their own style. The best part is that they curate trends from runways to suit Indian sensibilities. Cover Story is one of India’s few premium luxury brands that you should try! POPxo Pick:Black Bandeau Jumpsuit (Rs 2,994)
7. Ahead In Fashion - Boohoo
Latest looks for less, that’sBoohoo’s promise. From cutting edge designs for those who like to stay ahead in fashion to minimalist styles for the subtle ones, Boohoo has something for everyone. Boohoo also works closely with charities to make a difference! There’s no reason we won’t recommend this brand. POPxo Pick:Distressed Leg Jeans (Rs 1,715)
8. Class And Sophistication - Mango
Mango is known for its offbeat designs and originality in terms of concept and product quality. The collection at Mango is very niche and sophisticated. If you’re trying to nail the classic chic look, this brand is for you! From basics to glittery gowns, you’ll find what you want here! POPxo Pick:Cotton Crop Trousers (Rs 1,490)
9. The Effortlessly Chic Girl - Vero Moda
Vero Moda is for fashion conscious, young, independent women who want to dress well but pay less. It breathes trends and that reflects in their collections as well! The brand has the perfect mix of essential wardrobe staples and latest trends. Their pocket-friendly prices will make you fall in love with them!
Bhane, founded by Anand Ahuja, has revolutionized the scene of high street fashion in India. It’s for people with a normcore sense of style which is simple, unpretentious and have a unisex appeal. We love their play on denim and attention to detail. Their collection is a much-needed addition to your wardrobe! POPxo Pick: Pleated Shirt Dress (Rs 2,500)
11. The Contemporary Twist - RHESON
Launched in 2017, ‘Rheson’ by Sonam and Rhea Kapoor is a fresh take on Indian fashion and brings fashion wear to women of all shapes and sizes. Their designs are reminiscent of the 80’s design aesthetics. This fashion-guru duo has given a contemporary twist to the classics with their own distinguished style to make their fashion line- quirky, affordable and daily wear. The designs are all unique and one-of-a-kind, and retails out of Amazon and Shopper Stop across the country. POPxo Pick: Casual Denim Jacket (Rs 2,199)
12. Fashion Forward - ASOS
ASOS pioneers in delivering fashion at your doorstep, wherein the London design team looks between the lines to bring you the freshest of clothing, accessories, shoes and gifts. It lets you carry your individuality, giving you the confidence to express yourself with their designs!