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9 Awesome Indian Wear Brands - And Why *We* Love Them!


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Indian wear is to comfort what accessorizing is to fashion. We girls take our comfort just as seriously as style! Which is why we love our Indian wear so much, you can look stylish without much effort. With so many brands offering such beautiful clothes, how can we pick one? But we decided to take up the challenge anyway! 9 of our team members share their favourite brands for Indian wear...

1. Comfort Comes First

1 brands for ethnic wear

“As a recently graduated college student, I still keep the price in mind while shopping and Westside is honestly, a one stop shop for me when it comes to Indian wear. They have kurtis, kurtas, skirts, ethnic dresses and palazzo pants at a considerably cheaper rate. Not just that, the quality is great too! What I am wearing right now cost me just Rs 699 and is a very comfy cotton which doesn’t make me want to rip it off on a sunny day in Delhi. For my regular day-to-day Indian wear I love simple, fresh and affordable Westside pieces!”- Isheeta Sharma, Lifestyle Writer

2. Love For Ethnicity

2 brands for ethnic wear

“Apart from the adorable earthy skirt that I’m wearing, I’ve picked up quite a few pretty Indian outfits from Ethnicity. The price is reasonable and the quality is good too. You instantly feel comfortable and amazing when wearing their clothes. Also, since I usually wear an XS, I have no complains with this brand. Minor alterations and it fits me perfectly. It has something for every body type and it makes design and quality a priority.” - Sharon Alphonso, Lifestyle & Beauty Writer

3. Mix & Match In Cottons

3 brands for ethnic wear

“When it comes to Indian wear, I prefer buying the cloth and getting the clothes custom made. But there is one brand that I ALWAYS go back to, and that is - Cottons. From the simplest of kurtis to the prettiest prints, there isn’t a single thing you won’t find there! I love playing mix and match with their kurtis and the palazzos/ patialas from my collection. Their collection is perfect for college and office girls!” - Dakshee Haryani, Social Media Manager

4.  Fabulous In FabIndia

4 brands for ethnic wear

“My love for dupattas is never ending and Fabindia offers exactly what I need. I’m wearing a chanderi silk dupatta in the picture and it’s my favorite pick from all the clothes that I own from this brand. Other than dupattas, I have skirts, kurtis, anarkalis and even a sari from Fabindia. The fabric is ALWAYS genuine and even though I feel it’s a bit expensive, it's totally worth the money. Fabindia is my all time favorite brand when it comes to Indian wear.” - Shivani Shrivastava, Trending Writer

Also read: 9 Ways To Dress Up A Basic Black Dress – Team POPxo Shows You!

5. Anokhi Sense Of Style

5 brands for ethnic wear

“My obsession with Anokhi started when I first started borrowing my mom's kurtis to wear to office. Out of the millions that she has, I would always end up picking one that was from Anokhi. And since we're far from being the same size, they would always be a bit loose for me. Finally, my parents just took me for a shopping spree to Anokhi when they realized I wasn't going through just another Indian wear phase and I practically bought everything they had in my size! Since that day, I always go to their store whenever I need to shop for casual Indian wear clothes. Their fit, prints and colours are just the best!” - Divya Sharma, Assistant Editor

6. Simply Sabhyata

6 brands for ethnic wear

“Indian wear is my go to when I can’t decide what to wear. I usually get my ethnic wear custom made by purchasing the cloth myself and adding tiny details as per my liking but when I do buy ready to wear Indian wear, I always go to Sabhyata! It’s a one stop shop for all my desi wear. From pretty prints to traditional detailing, the variety always wins me over! I love their collection of ethnic skirts and short tops!” - Srishti Sabharwal, Fashion Writer

7. Bombay Paisley For The Modern Lady

7 brands for ethnic wear

“A clash of prints, colours and patterns is what I like the most about this brand. I love quirky everything and Bombay Paisley has some of the coolest combinations of traditional prints meets modern silhouettes ever. Even the anarkali I am wearing is made of three different prints in the same colour combinations. It’s a great brand for everyday Indian wear and affordable too.” - Somya Suresh, Senior Writer & Copy Editor

Also read: 10 Indian Wear Styling Rules For Every 20-Something Girl!

8. Lovely Libas

8 brands for ethnic wear

“I am always on the lookout for simple but stand out kurtis that I can wear to office. Libas always seems to have what I am looking for. I love this red number because it is elegant, simple yet stylish. The red sequins on the red fabric, give it an edge over a regular kurti. It’s not too blingy and yet not too boring. I love pairing it with a black maxi skirt or palazzo pants and sometimes even leggings.” - Manika Parasher, Lifestyle Writer & Copy Editor

9. Love For Biba!

9 brands for ethnic wear

“I received this pink kurta from Biba as a Rakhi gift from my brother (I chose it, he just paid for it :P). I had been wanting something in a bright shade for a very long time as I usually wore black and other dark shades. I loved the colour, material and the design. It is a long kurta with bell sleeves and embroidery, plus it’s really comfortable. I love it!”- Apoorva Gupta, Editorial Coordinator

So next time you plan to buy Indian wear, don't forget to check out some of these stores! ;)
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