“Beta, achi ladkiya raat ko ghar late nahi aatey” - How many times have we heard such mandates and rolled our eyes but not said a thing? Such stereotypes have only made women pretend to be something they are not. Why shouldn’t a girl wear the kind of clothes she wants? Why shouldn’t she pick a career that many think is unconventional?This fierce video, in association with Jabong, breaks all stereotypes and encourages women to be themselves, to stand out and to refuse to fit in. It encourages you to #beyou. So find your own individual identity, stop pretending and don’t let society’s approval define you.